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    A search term that's like a speedboat without a driver...


    I am a web designer, page ranking for Google as you will imagine is highly competitive - I aim for "web design chelmsford" and am on page one - but....

    The page is incredibly unstable since about 6 months ago - the sites that sat at the top no longer can rely on being there, one company has even resorted to creating a new identity & letting the old site/company name er, drift off to sea (to keep the boating analogy going!) - it sometimes reappears and does ok, then drops out of site again.

    My site, Fizz Web Design, used to sit around 4th, but now flies all over the place on the page - I am also unable to relax thinking I'm safe these days. Having slipped to bottom around August, I resorted to a week of adding my link to various business listing sites, the result of which was jumping from bottom to top of page one for a couple of weeks. I also now write regular news items for Applegate on the industry with links back to my site - it's time consuming & feels like I'm constantly now fire-fighting when I should be working on my client's sites - but slip off page one and I potentially have no clients...

    Now today, the site that has consistently sat at the top (decent sized respected company, offices in Chelmsford - I mention this as such a company is clearly earning a fair bit due to being able to employ several staff & rent office space amounting to £700-1200pm) is sitting at the bottom of page one!

    Can anyone help me understand what is going on? It just seems to me that Google has complicated it's own algorithm so much that it's now completely unstable.
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  3. Philip@SearchBenefit.com
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    Such ranking fluctuation, the proverbial Google dance, is pretty normal. Having a solid link profile is what has the greatest chance of fixing it.

    Also, if you are checking rankings manually, make sure you are not getting personalized search results since they can distort the picture quite a bit.
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  5. SEO Since 97
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    Not checking your link history or seeing your site and you being a web developer...Do you add a site wide link on many of the sites you've built?
    If so that could be an issue.
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  7. Philip@SearchBenefit.com
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    Originally Posted by Test-ok
    Not checking your link history or seeing your site and you being a web developer...Do you add a site wide link on many of the sites you've built?
    If so that could be an issue.
    You are saying sitewide links cause ranking fluctuations? I have not heard this one before.
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  9. SEO Since 97
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    I have not heard this one before
    With what google rolled out in the last 3 months...yes it can. It would depend on a lot of other things like if 95 percent of their links are site-wide, there could be a problem and from my experience 95 percent of web developers generate site-wide links on every site the build. Too many of anything is not good...it's pushing the envelope.
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  11. Philip@SearchBenefit.com
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    Originally Posted by Test-ok
    With what google rolled out in the last 3 months...yes it can. It would depend on a lot of other things like if 95 percent of their links are site-wide, there could be a problem and from my experience 95 percent of web developers generate site-wide links on every site the build. Too many of anything is not good...it's pushing the envelope.
    My bad, I misunderstood originally, I thought you were referring to links on the site itself. Navigation links are sitewide, for example. True, designers often add sitewide “designed by” links to the footer of the sites they build, and that can be problematic. The best approach is to nofollow those links.
    Last edited by PhilipSEO; Dec 1st, 2013 at 07:24 AM.
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    Originally Posted by PhilipSEO
    designers often add sitewide “designed by” links to the footer of the sites they build, and that can be problematic. The best approach is to nofollow those links.
    Thanks for all the replies, yes all web designers add back links in the footers of each site they design - it's 2 fold, it enables people who like the design to employ you (in much the same way a builder leaves his sign outside a house he's worked on for a month or so) & it also provides a backlink - something that I read everywhere to be a 'good thing'.

    I'm a designer & certainly no SEO specialist, but 'do follow' footer backlinks in sites we design as well as backlinks in certain respected business directories and blog writing are really all us web designers have as far as backlinks go in the battle against competitors surely?

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