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    SEO and number of products per page

    I'm curious if the numbers of products displayed on a page would effect seo. It would seems like a page with more products might have an advantage as it has more keywords and images displayed. But then how many would be too many? I've visited some sites where you scroll down and more and more products load and it just slows down. I have a page that currently only displays 12 products per page getting beat in rankings by a page that has like 21 products. Looking for any thoughts on if more products might be an advantage and how many might be too many.
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    SEO Chat Genius (4000 - 4499 posts)

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    Ryan Stewart has a youtube video about this - for a real estate related site. It was based more around user behavior and conversions. I think he found that 20 was an optimum number.

    It will likely change for different industries.

    Try A/B split testing and see what works best for users.

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