It's a new year and I was hoping to get it started on the right track, SEO wise that is. I don't know if its just my niche but I find it very hard for me to find where to find good quality links and linking techniques for my website at work. My niche is defective drugs, defective products and medical malpractice. We are not a law firm but are a legal marketing company so many of our competitors are other law firms. I have done plenty of reading on the forum here and am just plain lost. Our website got hit by the Penguin update because of techniques that we used previously are view as spammy. Basically I'm asking is what are some good practices that have worked for for you? Thank you for any input.