I had a meeting with an account manager from Google last month. We spend millions of £££ on PPC and other services so we do have an account manager. He said we dont support SEO officially so lets discuss other things.
So that means SEO DOES NOT EXIST. I dont understand whats going on with that company, they say there is no such thing as SEO but Matt Cuts keeps on giving tips on SEO and their own blog and webmaster tools...they are all made to help SEO.
So SEO is all about manipulating search results which Google does not like.