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    Question SEO for Adult Content Sites


    One of our new SEO clients is an adult content provider with some thirty something affiliated porn sites. They have been doing very well in the past without serps visibility and now decided to give SEO a try. I personally have no objections to their business as long as it is legal and sane.. however, since it is my first adult SEO contract I have a few questions for this honorable board:

    Has Google or any of the other search engines ever taken any positions towards adult content that I should be aware of when optimizing. Also, does their algo treat adult content differently?

    Most of the sites have close to no keyword density as most of it is media and graphic content. They also operate TGP posts that are essentially link directories. Hence, not the easiest of tasks to turn those sites into crawler darlings... as you can imagine this client isn't keen to add optimized text content or footer links (especially for their glossy premium-sites)... Anybody here with some experience in optimizing for adult sites? Link-building will be straight-forward; although I am not keen on the required research.. so, any advice on resources there which save me hours of surfing hardcore porn in the office would be appreciated, too!

    I am new here.. but would very much appreciate your feedback!

    Thanks!
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    Originally Posted by memphiz
    Has Google or any of the other search engines ever taken any positions towards adult content that I should be aware of when optimizing. Also, does their algo treat adult content differently?
    Yes, imo they "cap" adult site pr... I don't believe you'll find one above 7.
    You can see - for instance - the root pages of the google directory categories all have pr9 except the "Mature" (adult) category, which is hidden on the directory home page and has a pr6.

    Originally Posted by memphiz
    They also operate TGP posts that are essentially link directories. Hence, not the easiest of tasks to turn those sites into crawler darlings.
    I have found that directories attract spider attention very easily (adult or not). TGP's have potential to attract massive quantities of incoming links on low pr pages and link exchanges in the adult industry are most commonly done from the front page of the domain rather than "buried" links pages so fast spider activity is easily achieved, as is pr (subject to the capping thng)!

    Originally Posted by memphiz
    Most of the sites have close to no keyword density as most of it is media and graphic content...
    ...as you can imagine this client isn't keen to add optimized text content or footer links (especially for their glossy premium-sites)
    If the site tour is designed with purely graphic & media content on a single page ad they have done a lousy design job from an seo point of view and you will have the same problems as you would if optimizing for a "mainstream" web page with the same features...
    ... I don't see why not - that's what is more commonly done with more modern "glossy premium sites".

    Originally Posted by memphiz
    Anybody here with some experience in optimizing for adult sites?
    Link-building will be straight-forward;
    although I am not keen on the required research...
    so, any advice on resources there which save me hours of surfing hardcore porn in the office would be appreciated
    1. Yes.
    2. If the webmaster you are working for has done some networking within the adult webmaster industry link exchanges will be easier to get, if not they will be harder imo... trust is a big thing in the adult industry (for obvious reasons). You also need to think about the extra time required to be certain that sites you link to comply with your customers national legal requirements - meaning he will probably have to vet the sites himself - you do NOT want to link to a bad neighbourhood in that industry.
    3. Grow up and go surfing, or use your imagination and try a different approach ;)
    4. I could give you advice on resources, but then I'd have to kill you - it is a very competitive industry with a lot of sharp operators, very experienced in the art of seo (ethical and blackhat)....

    Good luck
    ClickyB
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    As the operator of adult industry related site (not a content type site, but an e-commerce site) I'd have to agree with clickyB, I believe that google does dampen PR and probably a few other things that affect ranking as well.

    As for links, quality links are tough because you have quite a few webmasters who spend very little time on them or posting recip links. You can just about forget about one way inbounds. FFA, link farms and top lists abound the adult industry, none of which are very good for longterm SEO.

    Blackhat techniques are common, as common as the misconception that adult sites a huge money makers. Those are few and far inbetween, however the press seems to do a good job keep that myth alive. I see alot of recip links page with no rank, most often because they are in the members only area. You also often find that the webmaster has excluded the page either via robots.txt or meta=noindex.

    So I don't think the chances of avoiding hours and hours of searching and reviewing sites can be avoided. But as clickyB suggested, you may want to have some system were the client vets the sites, or at least spend some time learning about which sites to avoid altogether, like the barely legal sites, which often push the child porn envelope.
    Last edited by ledfish; Jun 8th, 2004 at 08:29 PM.
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    Some very useful information from you guys, thanks! I guess, if all adult sites get capped by Google it's fair game. By the way, does the PR cap also apply for 'adult-related' e-commerce (toys, lingerie, etc.) or b2b sites..?

    You're right ClickyB, I will have to insist on basic on-site SEO techniques. Don't know, how much Florida Update's so-called hitlist will have an impact on BL strategy.

    I like the fact this industry is so competitive and I am happy to learn from them anytime. It is welll known that the online adult industry often implement marketing strategies way before the mainstream does.. don't mind sharp operators either -

    only thing I'm struggling with is the 'seedy' side ledfish mentioned, with barely legal content/ no warning pages for minors, etc.. so, establishing who is considered a 'good neighbor' and who is not strikes me as crucial. Found some good adult webmaster communities to get my networking going...(e.g. http://www.ynotwebmaster.com). If you have access to some sort of 'backlist' of who to definitely avoid - drop me a line or something... cheers!!

    8)
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    Originally Posted by memphiz
    Some very useful information from you guys, thanks! I guess, if all adult sites get capped by Google it's fair game. By the way, does the PR cap also apply for 'adult-related' e-commerce (toys, lingerie, etc.) or b2b sites..?
    8)
    I am curious what type of toys and lingerie would apply to B2B.

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    Cool


    I have some Spanish clients with "high profile" adult sites. If you are interested in link exchange I can check with them. (Dont tell the others about this ;) )
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    Nice thread as most of the info is spot on. There's an awful lot of people into adult SEO that do hang out here but most rarely post

    'FFA, link farms and top lists abound the adult industry, none of which are very good for longterm SEO. ' is the only statement I'd have to disagree with. Link farms can attract VERY good and stable terms on SE's in their own right with traffic many in non-adult only dream of (although it's worth remebering that conversion ratios compared to the better non-adult sites are terrible) and getting linked from the right ones can also give any site a nice boost

    It's always interesting when people on SEO boards start saying that outbound links are a bad thing. There's a lot of sites (both adult and non-adult) with a lot more outbound links than (indexed) inbound links that do very, very well.
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    Hey laiwa, thanks for the offer.. might come back to you on this one.. by the way- I noticed, you misspelled the German word for ring-tones in your sig-- its 'Klingeltoene'..

    on link farms: can you just clarify, what sort of sites you're referring to here in this context..are you talking about TGPs like adultbuffet.com..? I guess the popular ones I've checked out have a high turn-over of links (links of the day, etc...) and to place a permanent BL may be challenging..

    I was also thinking of affiliate strategies. Saw some very interesting implementations by companies like nastydollars.com...essentially giving away teaser content and even free subdirectory hosting to their affiliates..

    8)
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    Originally Posted by hexed
    I am curious what type of toys and lingerie would apply to B2B.

    Hexed
    I imagine that would be wholesaling.

    Memphiz, I'm don't think there is any real blacklist. However you will find that most adult webmasters are very strick when it comes to the questionable stuff. After all, the adut industry is the chief financial support for fighting child porn because it is simple bad for the industry. One of the latest trends is that the Federal Goverment is aggressive pursuing obscenity prosecutions, you will find much information about these at the resource you mentioned (Ynot). When it comes to what is obscene, it really is all a matter of what a jury decides. However most efforts appear to be geared toward site depicting rape or simulated rape, or very extreme sexual acts.

    On another front, you have the whole Acacia thingy. Acacia is a company that claims to hold a patent on the digital transmission of video and audio. About a year ago they started aggressive pursuing the adult content industry because they decided that most adult websites would not be able to fight and would just pay the licensing fee. Many have and some haven't. Many of those that haven't have been sued. You can read up on this in Ynot Legal section or look at fightthepatent.com for more info if your interested.

    It is true that alot of good solid marketing innovation comes out of the adult industry. It is also true that many adult website operators are very savy making it a highly competitive industry. But most importantly, the adult industry is under such intense pressure from all sides, that it also makes it extremely stressful as well.
    Last edited by ledfish; Jun 8th, 2004 at 08:30 PM.
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    ledfish is right - except about blacklists - most of the larger directory owners run our own blacklists and there are a few common ones like this one: http://bl.usefulscripts.com/blocked/

    What Nasty Dollars do is common, free content (although theirs sucks), free sponsor hosted galleries, free hosting, free gallery builders... makes it easy for newbies to start up - with or without the knowledge of the legal requirements!

    Acacia sucks!

    Don't worry about "barely legal" it's illegal you have to watch out for...
    Actually "barely legal teens" is a widely used term, it states the content is legal and hints at borderline... is moronic imo - just adds to the unsavoury rep' that the industry has!

    In my experience link farms and ffa's are more common outside of the adult industry.
    Most adult industry toplists will give you pretty good quality, targetted links.
    TGP listings are normally short lived but there are hundreds of good directories offering permanent listings on categorised pages - thus good quality backlinks - in exchange for a decent reciprocal link.

    The pr cap applies to every category that resides within the adult/mature section of the google directory... there are sections for lingerie inside and outside of the adult category (go figure) but sextoys are inside.
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    Hi,

    You are welcome to contact me any time. Regarding the anchor text, both ÷ and oe can be used in German, actually for us, ÷ is more widely used in "klingent÷ne" (do a search at google.de) but you point to a real problem for us trying to do seo in Europe. This is really difficult with many words using special characters and also getting "americanised" spellings. I think this could be another good discussion on how to handle the different characters (and how google handles them). A word with '÷' or 'oe' or just 'o' can have really different meanings in some languages (like my Swedish).
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    One more thing - it isn't exactly a "level playing field" as non-adult authority sites (such as abc news) only have to mention the word 'porn' and they will suddenly dominate the listings (not subject to the same capping) - that sort of thing is really frustrating!
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    Cool SEO top 10 position


    Originally Posted by laiwa
    I have some Spanish clients with "high profile" adult sites. If you are interested in link exchange I can check with them. (Dont tell the others about this ;) )
    Hi,I like the idea and if you have in other cities and countries GOOD! Thanks.Luigi.
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    Cool Seo for Adult Content Sites


    ( www.independentladies.net )I would like to do link exchange,but please only "clean adult sites" and others around the beauty,fashion etc.Thanks.LG.
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    "Yes, imo they "cap" adult site pr... I don't believe you'll find one above 7."

    this is interesting, is there any sort of confirmation of this?
    Last edited by disgust; Jun 5th, 2004 at 10:23 PM.
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