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    To schema or not to schema?


    My instinct is if you can, and you think it's relevant, then add schema markup. However, I find the feedback and approaches from people in the same industry can differ.

    Take this directory website: https://goo.gl/F7h6pz
    It's a restaurant/venue website for a specific type of dining.

    It has regional pages with 15 listings marked up with restaurant schema, including the deals. For example: https://goo.gl/gC3PxL
    The same listings marked up with restaurant schema can also be found under different categories: https://goo.gl/tsrVXk
    Individual venue pages have a more in-depth schema markup.

    Do you think this is correct?


    According to: https://developers.google.com/search...ents-on-a-page
    Google says:

    Don't mark up a page that describes "10 best ideas for cooking turkey," with links out to each recipe.

    Don't mark up a page that lists all engineering jobs in Mountain View, CA, with links to individual job pages.



    Another website in a similar category uses schema differently, labels an item list with 20 localbusiness types within the list.
    https://goo.gl/djz5p8


    Do you think this is a better approach?
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    I would go with schema, what I do on my website. Because it makes search results look better, which also makes users click more, and which is of course lead to more traffic.
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    Originally Posted by pauliusz
    I would go with schema, what I do on my website. Because it makes search results look better, which also makes users click more, and which is of course lead to more traffic.
    In this case the schema does not bring anything extra into the snippets.
    This is because the pages that rank contain multiple listings marked up with restaurant schema.

    The real question is whether it's against Google's guidelines, and which one of the two (structured data links below) is the right approach/or is there a better approach?

    https://goo.gl/PQaJsQ

    https://goo.gl/djz5p8
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    If you think the site is abusing Google's TOS, then report them. Sit back and see what happens.

    The question in my mind tho...

    They are not providing markup for the 10 best recipes, but are recommending 10 different restaurants. A bit different, more of a review site for private dining. The schema is not providing all the recommended fields, and this could be an issue as well.

    One thing I see that may be wrong is the fact the schema markup is on the home page of the site. I think that is against the TOS.

    How did you run across this ?? What was your search term that uncovered this site?
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    Thanks for that, very valuable insight, and your homepage comment is something I hadn't thought about.
    It's actually a website that I am involved with and work on regularly.


    While I agree it is slightly different to a page with a list of jobs or recipes, the title could still easily be: '10 Best Restaurants'
    And it lists venues like a job listing site would in some regards.


    It's been difficult to isolate, but I would say that after Restaurant Schema was introduced, rankings went down, but I always felt the schema was worthwhile maintaining.


    Here is a similar website, once again taking another different approach to schema and using 'Places' markup:
    https://goo.gl/N42SMz




    9 times out of 10, TripAdvisor is ranked above any of these other sites, with content that is not as relevant and no schema markup, for example: https://goo.gl/2xdyiV

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    I would personally with Schema. I have seen some beneficial results from Schema.
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    Originally Posted by jacksonsophia08
    I would personally with Schema. I have seen some beneficial results from Schema.

    The real question is whether it's against Google's guidelines (outlined above), and which one of the three (structured data links below) is the right approach/or is there a better approach?

    https://goo.gl/PQaJsQ

    https://goo.gl/djz5p8

    https://goo.gl/N42SMz

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