Same sites, same landingpages, same keywords?

Here's the case : I have to optimise 4 websites. Each website exists of about 10-20 pages (not much indeed and most pages are "contact", "privacy" etc.). They all have the same subject so actually the four sites are quite the same really.

I have a bunch of text which I used for some landingpages for one of the sites. These pages are linked from the sitemap and so far we are getting some decent clicks on these extra pages.

My manager now asks me to do the same thing for the other 3 websites BUT I used all my texts for this one website.

Question 1 : Is it a problem to copy the landingpages and use them in the same kind of way for the other 3 sites? I will change the links of course but I will re-use all the text again.

Question 2 : How do I optimise the homepages of the 4 websites? I can't optimise them all for the exact same keyword I suppose?! Is it an idea to choose 4 relevant keywords and optimise each site for one of these keywords instead of targeting the exact same keywords with each of the 4 websites?

It treated as Duplicate Content, and site may face Penalty.



Choose Four Deifferent Related Key Phrase and Optimize Content and Title as well of each site with choosen Phrase and also it will help on SEO Work

Hope it helps

Will using the same text on several website be seen as duplicate content? What about for example wikipedia texts...they are used all over the internet. That's not being penalized is it?



Ok, so I have to choose a more detailed subject for each of the sites instead of choosing one wide subject for all of them.

Tell your manager [paraphrasing] He's a dumb spammer that doesn't know black hat SEO... and if he wishes to be on the "white hat" side of things - hire 3 professional writers to make the necessary original copy for each.

You likely won't get penalized (unless these websites link to each other) but you can be near 100% sure than your pages will go to supplemental results.

Ok, so using the same text on several websites is definitely considered black hat. But than how does it work with the wikipedia texts? They are copied all over the web..

Using the same text is not black and not white hat, is simply copying, so Google assigns a very little weight to that text and to its page.

Wiki is a big site, old, with a lot of links and for sure really high into the trust tree: its texts are original, then if they are re-produced on other sites, well, Google can easily distinguish the original and the copies (maybe using factors like age, links and so on)

Which makes using wikipedia texts on your landingpages pretty useless, right? (seo-wise)

IMHO YES...like every other duplicated text. It can be different, for example, if you write an original article on that subject and then you also insert the wiki definition (or an extract). In this page the page will be significative less similar to Wiki, and being a good percentage of the content unique, the duplicated filters should stay inactive.