Rewrite Product Description and No Results!?

Calling all SEO Experts!

I have been rewriting product descriptions for a website for 3 months. They said that this rewriting has not gotten them higher search engine rankings so they no longer want rewrites.

I work like this. One product description is on one webpage. The description is just a copy/paste from a manufacturer's website. I rewrite the content or add new content, making it about 100-200 words (mostly 110-130 words). Everything else on the site is the same.

Why haven't they received results? Not enough time (3 months)? If so, how long until they do? They didn't change the url; should they? Do product rewrites of this size make sense, or should they be longer for the Search Engines to care?

I appreciate all your help! Thanks!

1. body text is just filler it really doesn't add much additional weight to a ranking phrase... let's face it out of 130 words what words add "any" ranking value [if at all] to a phrase being queried...?

2. Low importance pages rarely get crawled... if crawled check cache to see if your revision is there... likely either no cache [not crawled at all -ever] or not crawled since your revision

...but even if it has been crawled ... links to the site or specific page is #1 reason for better ranks, and if the title element and page title reflect the targeted phrase - that helps...

As an analogy you're tryiing to lose weight so for your 3 meals you cut your portion size by 10% [ok that's a start] but the 29 massive chocolate, candy, ice cream filled snacks are why you're gaining weight... not the usual 3 meals a day...

Still, if you exercised for a few hours a day you can easily consume lot of additional calories... but the couch potatoe routine that exercise your channel changing finger gets isn't what anyone with a reasonable sense of healthy well being would view a "trimming the fat.

Case in point... They're right to say "STOP wasting your time!"

What would you suggest, then? If the site is going to add rewritten content, how many words should there be? When is it worth it to add rewritten content to a site? 300, 400 words? Honestly, I want to continue writing these articles for them, but only if it is going to get them higher Search Engine rankings. What good reasons can I give them so that they keep me writing for them?

Rewriting the articles isn't getting results because that may not be all that needs to be done. There is no magic number of words that would solve the problem. There is no secret number formula.

You are rewriting the content so that it is not an exact duplicate of what everyone else has to say about the product, right? What about other on and off page optimization as well? What about <h#> subject headings? What about keyword phrases in the links on other pages pointing to these product pages? There is more to it than word count.

,,,trade in your copywriter's hat for a link developer's touque!

What do you think of, instead of putting all these rewritten articles on the website, turning them into articles posted on article websites? Would that be a "link developer's touque?"

Posting the articles onto other websites will not directly help the ranking of the site you're working on. I say directly because you might get traffic from people who find the article who then decide to link to your site. Fathom is saying you need to get links from other sites directly to your site (your articles) in order to increase the relevancy the SEs assign to it. It's best if the linking sites are somehow related to what you are writing about; this makes the link more valuable since it will hopefully be in a relevant context and people on the site will be more likely to follow the link since they're already interested in the subject.

So, if I found health-related article sites; that would be best, right? I'm trying to figure out how to keep writing for the website in order to keep my job! I have the ability to produce massive amounts of material in little time. If there were thousands of articles on health-related article sites that had a link to this site, wouldn't that increase SE rankings (and I could keep my job!)?

Did I mis understand or is this just a big duplicate content issue?

Are you talking about meta description or on page body content.

Do the titles match? What are you searching for to know they are not ranking?
Are the pages indexed? Type the full URL into Google search, if it comes up its indexed if it doesn't then its not and thats your first problem.

First we were talking about existing product pages getting a rewrite on their descriptions... now all of a sudden we have new informational content...

The place that gets the content tends to get the better deal... a new rankable page... it could be a linking page as well but I wouldn't place it on a general interest article site... you returning link would be worth about the same as getting a link from a scrapper site full of search results.

Trying getting an industry blog to take you as a contributor.