I'm starting to believe that Google will be taking reviews into account more when ranking pages - especially company or product pages. It makes a great deal of sense to me that where you can find trusted reviews they are another factor for the algorithm to consider.
I was reading this thread: http://forums.seochat.com/e-commerce...**-463760.html and have since done some digging around regarding reviews but would welcome second opinions or real experience.
If I understand this right there are three sources of reviews:
The type you generate yourself during the event
Best for blogs, etc - where the user can rate the content right there and then
Pros - Good for being picked up in rich snippets / easy to implement
Cons - can't be used on ecommerce as the product hasn't been delivered yet / does not feed through onto other parts of Google(?)
the type you generate yourself after the event
So signing up to Trustpilot who then contact your customers/users/readers and ask them to fill in a survey.
Pros - most likely to get positive reviews as the second type below often only encourages the unhappy(?)
Cons - cost
the type the web generates
For example reviewcenter.com where people trot along of their own free will
Pros - doesn't cost you anything
Cons - most people who post here have made an effort and it usually only unhappy customers/users/readers who do this(?) / it's not very proactive in getting past customers to create reviews
Is that a fair summary and if so what third party review apps (like Trustpilot) work the best?