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    Repeating words in URL Question


    Long time lurker finally making the plunge.

    Which would be better for SEO?

    example URL:
    howto-site.com/how-to-change-spark-plugs
    howto-site.com/change-spark-plugs

    Would repeating hurt my ranking?

    I've looked several places but have been getting conflicting information

    Thanks in advance,
    Kevin
    Last edited by kevbo72; Aug 9th, 2011 at 10:42 AM.
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    I'll answer your question with an example URL.

    http://www.wikihow.com/Change-Spark-Plugs-in-a-Car

    ;-)

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    • EGOL agrees
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    I actually looked at some of the large sites like the one you mentioned and found even they did it both ways.

    Your Example:
    wikihow.com/Change-Spark-Plugs-in-a-Car

    Another Example URL:
    ehow.com/how_5373169_make-bat-house.html

    I'm so confused. So if I had to choose one way or the other, would it be best to not repeat?

    These sites have so many other things going for them from an SEO perspective that repeating/not repeating terms in the URL will not kill them, but I will have a smaller site so I need to make sure that I do everything as perfectly as possible to carve out my sandbox.

    Sorry I'm so dense.
    Last edited by kevbo72; Aug 9th, 2011 at 11:00 AM.
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    Originally Posted by kevbo72
    I actually looked at some of the large sites like the one you mentioned and found even they did it both ways.

    Your Example:
    wikihow.com/Change-Spark-Plugs-in-a-Car

    Another Example URL:
    ehow.com/how_5373169_make-bat-house.html

    I'm so confused. So if I had to choose one way or the other, would it be best to not repeat?

    These sites have so many other things going for them from an SEO perspective that repeating/not repeating terms in the URL will not kill them, but I will have a smaller site so I need to make sure that I do everything as perfectly as possible to carve out my sandbox.

    Sorry I'm so dense.
    You're not dense at all Kevbo, you asked a good question. The answer is: a url of howto-site.com/how-to-change-spark-plugs
    would not hurt your rankings

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    which is better?


    howto-site.com/how-to-change-spark-plugs, is better.
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    Does this affect google ranking?
    I'm really confused.
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    Originally Posted by luciferye
    Does this affect google ranking?
    I'm really confused.
    Placing your keyword in the URL does provide SEO benefit. How much of a benefit is up for debate.

    The OP is concerned with keyword stuffing and is asking if howto-site.com/how-to-change-spark-plugs would hurt him.
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    Personally I would use howto-site.com/how-to-change-xyz because the url makes more sense when people see it in the serps.

    I dont know about you but when I search for something in google, the first thing I look at is the title and then the pages url to make sure its relevant. So to me it make perfect sense in terms of human useability to have the whole title as your pages url regardless to the domains url.

    But as noted, either would work just as well and will not do any harm to your seo regardless to which you pick
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    it depends on how generic the term and page is.

    if you use /how-to-change-spark plugs.htm , you've narrowed down your term range in the URL. Eg, that url is mainly targeting the exact phrase. If on the other hand, you use /change-spark-plugs.htm , then phrase matching is wider. Granted your effectiveness for 'how to change spark plugs' is reduced using the second option, but on the other hand you have opened yourself up to other variants more effectively (providing you write good generalised content)

    eg
    how to change spark plugs
    can i change spark plugs myself
    change spark plugs guide

    are all covered better under the generic term 'change spark plugs'.. you get the idea.
    Last edited by freeflyer; Aug 10th, 2011 at 06:43 AM.
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    I think that using the exact match would cover both the exact and the phrase match. The terms are still in the url none the less so use as many keywords as possible. You don't want to have to lose traffic because of it.
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    yep it would cover it, but preference would be given to 'how to change spark plugs'. Which of course is fine if you 're mainly targeting that phrase on that page, but it makes sense to try and capture all variants.
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    Originally Posted by freeflyer
    it depends on how generic the term and page is.

    if you use /how-to-change-spark plugs.htm , you've narrowed down your term range in the URL. Eg, that url is mainly targeting the exact phrase. If on the other hand, you use /change-spark-plugs.htm , then phrase matching is wider. Granted your effectiveness for 'how to change spark plugs' is reduced using the second option, but on the other hand you have opened yourself up to other variants more effectively (providing you write good generalised content)

    eg
    how to change spark plugs
    can i change spark plugs myself
    change spark plugs guide

    are all covered better under the generic term 'change spark plugs'.. you get the idea.
    You can still cover and rank for all those terms (and more) no matter what the url is! Having a slightly different url is not going to change how you rank for other keywords if you do your seo right for them all.

    Im sure you didnt quite mean what you put as I have read it but... What you said above reads to me that you think you can only rank "how to change spark plugs" and not the other variations.

    Yet you say about righting quality content to cover all the keywords! Which put with some quality link building for the different variations will mean you can rank all those keywords no matter what the url is!
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    given that this thread concerns url's only, then yes the answer i gave is applying to url's, obviously. I would have thought that was a given.

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