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    Removing one keyword from title


    I have a popular site which receives quite a traffic and good ranking for a lot of keywords related to my site and I have more than 250+ pages of solid content.

    Now I want to remove a keyword from my title of the default.aspx page. I've added this keyword before 6 months thinking of starting the particular section. But it is not relevant anymore as I've dropped those plans.

    Will removing this keyword affect my search ranking on other keywords? I have good amount of back links, with 6-7 authority links.

    Can anyone give suggestions?
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    When its no more useful or if it has no ranking after 6 months, i guess you can remove it without question.
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    You should never be scared of techniques that involve normal changes to the way you do business. In my experience, minor modification to titles ends up on a very positive note. Don't go completely changing the title, but one or two words, or re-arranging words in a title to be more attractive definately works well.

    Obviously, the dynamics of search engines, specifically Google, are rather complicated and you should be the one to make the final decision in any matter.

    The golden rule is, and I restate: You should never be scared of techniques that involve normal changes to the way you do business. What's good for your customers usually is what is good for Google. Don't get caught up and focus on the minor day to day changes. Focus on the 1/4 and 1/2 year results.

    hexed

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    • quadcity agrees : Well-phrased! "You should never be scared of techniques that involve normal changes to the way you do business."
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    It should do no harm. In fact it may even help your desired kw results.

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    I got my exact needed answer from the above replies. Thanks!

    Infact the keywords I want to remove are no more relevant to my site and now I don't expect to rank for the term at all.

    Thx.
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    Originally Posted by SEO_AM
    In fact it may even help your desired kw results.
    I agree. For example if you currently have

    <title>keyword1 keyword2 keyword3 keyword4</title> -- every geyword has 25% of density.

    If you remove say one keyword and get
    <title>keyword1 keyword2 keyword3 </title> -- you'll get 33% of density that be definitely better.
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    Yes. I will have some changes in your rankings. Most likely adverse changes, because keywork density could be shifted.
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    Please explain how eliminating a word in a title will adversely affect other KW effectiveness on the total page. The percentage shift is tiny... tiny... tiny. I want to hear this.
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    Changes


    If the site is older then a year, it will only improve your ranking.
    The density change is so small that it won't make much difference in the eyes of G.
    Plus, as you said, your site is no longer connected with this keyword and so removing it would be normal as a matter of fact doing business.
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    Optimize your page for your USERS not for GOOGLE! Do this and you'll be ok.

    I would hate put in "Rolls-Royce" only to end up at a Bentley page, which still has Rolls-Royce in it's title from the pre-seperation days.

    This will in turn make me leave your site faster than a speeding bullet. I am sure similar thoughts apply to most other end-users.

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