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    Relation between internal pages and homepage


    Obviously, having 'internal' pages that mention the keywords 'London Widgets' will help to optimise those pages for google if trying to promote 'London Widgets', but how much of a positive effect would it have in trying to promote the homepage for the same keywords?
    The homepage would also haver those keywords on it too.
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    Your homepage usually ranks well for search terms more easily than internal pages because most backlinks you get point to your homepage.

    That said, you should focus on one (group of) keyword phrase(s) on each page, so it's definitely not useful to optimise your homepage for the same phrase as some internal page. Maybe 'London widgets' is the overall main topic of your whole site. In that case, optimising the homepage for it is the natural and best choice. Otherwise, you're better off optimising an internal page for this phrase and keep the profile of the homepage more general.

    If you can get backlinks with 'London Widgets' in the anchor text, you can just as well try to have them pointed at your internal page.
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    maybe try to use kw/s that really fits your internal page/s, usually subpages are related but have different content.. i usually base the targeted kw of a particular page/s on its content...

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