Question on trademark keywords?

Good morning,

I am brand new to the forum posting but have visited a time or 2 been helpful hoping you can answer a question for me,
it pertains to trademarks, my brother owns a bike shop and is looking to do some SEM marketing w/a local firm in Atlanta, we were told he needs to sign a keyword release form to use the terms related to Honda, Suzuki, etc. I am not as versed in SEM but sounds feasible to me and we were told Google would require the same thing of him if he did his own campaign, my brother is up in arms and states he will be held accountable for any legal fees if any trademark infringement arose.

Is it industry standard to have a keyword release form? thanks in advance.

Careful using trademarked names, double check with those companies to get some consent. I do not know about the keyword release form but you can discuss with them. Maybe they can provide you with more information.