Question - Mixing multiple domains in the header navigation

A client continues to direct me to a competitor's website. The competitor has bought up domains like this:

kirklandwagolf.com
bellevuewagolf.com
seattlewagolf.com
etc etc

So the domains use all the major cities in Washington State. These sites only have three pages (landing, about, and contact form). However, the header navigation has four links. The fourth link directs the visitor to their true corporate website.

Is this a sound practice? Will this be viewed similar to the old doorway page tactic (I know it is not the exact doorway practice, but similar).


Is it best to create those "mini" sites and remove the header link to the main website. Basically create a very fancy and regionally targeted landing page for SEM?

Thanks for you wisdom.

Can it work... sure.

Does it work... Absolutely!

Should you do it for you customer (or advise them to do the same thing) - definitively NO

There are better ways to skin a cat than using a cookie cutter approach and a lawn mover.

If your customer (and you independently) can do something for me I'm 100% positive I can do something for you (and them).

email me at fathom@spheri.ca