I am a new student of SEO. Besides dozens of articles, free starter guides from Google, seomoz, I have also read a book on SEO that is by now 3 years old and I don't know if it's still applicable. By the way, if there are new books that I can read on paper or kindle, please recommend. I really enjoy paper or kindle ink much better than computer screen.
Anyway, my two specific issues:
I understand quality content is vital, but the website I want to optimize is a website that's looking for customers to buy customized high-dollar projects. A digital photography or seo or pc troubleshooting blog or whatever kind of informative blog has brand new content every day, like great articles, tips, reviews, etc.
Can samples of the custom projects we have completed be turned into "quality content?" We have done some spectacular work. But we don't complete a project every day to where the "content" is always fresh.
Any ideas on how to create additional quality content?
Tied in with the above, SEOmoz believes (I think I read it correctly) concentrating content to a single page. In other words, if all our projects have to do with, say, high-end home theater, I'd put all the samples of our work on /high-end-home-theater.html page and use internal (and external) links to it with appropriate anchor text, i.e., "high-end home theater." All this as opposed to creating a page/article/post for each project.
What is your take on this?