Thread: Product SEO

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    Product SEO


    I am building a website for somebody and helping them out with some SEO for free

    They are a brand new manufacturing company and have designed a single product, the website is on page 2 for the targeted keyword just from me fully optimizing the site

    In regards to content to build backlinks im not entirely sure how to go about it as its mainly a manufacturing page which has photos, highlights and description of the item basically a feature page or landing page
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    For backlinks, some effort will need to be made: several press releases pointing to the page, some social linking.

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    • GabrielG : I would not follow this advice if your goal is merely to build backlinks. It's a ticket to spam heaven.
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    This is where competent SEOs would come into play. You need to be creative with finding links (which is what you need). Try professional associations or distributors.....
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    There are hundreds, if not thousands manufacturing resources and directories online, which, are not full of spam. ThomasNet is a huge one.

    The manufacturing niche is one of the easier niches IMHO to optimize in. There are various methods you can use to find links, including (as mentioned above) using a reseller/distribution platform, finding others in your market who are not directly competing, using DMOZ directory to find potential link partners would be a great place to start, too.
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