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    Is Product listing is really cheap and effective for ecommerce site ???

    HI Guys

    I am also new for the Google Product Listing. For this we need merchant account but my question is, is really PL is beneficial for the eCommerce site and what about ROI as compare to search and display ad ??? Please share your thoughts, if you have started Product Listing please share your experience.
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    We use Google shopping with a great deal of success but just as with Google Adwords you have to know what you are doing. Don't just create a "My product listing" campaign with one bid for all items or you may end up with a very poor ROI

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