Position of content in html

[jezza]

Hello. I'm wondering if the position of main content within the HTML of a page will make any difference to keyword ranking?

Looking at my site's HTML, you have to scroll though the header and then a long list of in-site links in the left sidebar before you get to the content. Does Google pay more attention to keywords that are higher up in the page's html, or am I worrying too much?

Many thanks in advance!

[ClickyB]

Hello. I'm wondering if the position of main content within the HTML of a page will make any difference to keyword ranking?

Looking at my site's HTML, you have to scroll though the header and then a long list of in-site links in the left sidebar before you get to the content. Does Google pay more attention to keywords that are higher up in the page's html, or am I worrying too much?

Many thanks in advance!

It certainly used to be an issue and many believe that it still makes a difference.

Why not move your menu further down in the code (using css/positioning to keep it displayed at the top of the page) then let us know if/how it affects your rankings?

[SEOhostingcouk]

Im still a fan of having your most important keyword/s as high up in the content as possible

[ronitmathurseo]

I also think it makes difference. Google can read whole website each content and each page except no follow links. So it could be play an important role in SERP listing.

[johnfambrini]

If it is your most important keyword you signify its importance by placing it in your H1 and then down the level of importance.