After thoughts on this one, it might be a long one.
2 x Domains 5 years+
domain.com & domain.co.uk The .com site was the main site and the .co.uk was 301 to the .com. More to preserve brand in the UK market. Everything was going well and managed to overtake the market leader in SERPS. Then a negative SEO campaign started and the site got de-indexed, and I do mean de-indexed even searching for brand did not find the site.
I thought long and hard on what to do, of course I wanted to get the .com out of penity but realised that was going to take a while so decided to split the 2 domains as the brand had become known. The .com domain to be honest is pretty bad and over engineered (backend) and is way to complex.
The .co.uk domain I started from scratch and wrote a brand new site from the grown up, not a single line of code was used from the .com site except for some low level graphic libraries I had written.
One interesting thing I noticed after putting the .co.uk site live was the page rank was the same as the .com so google knew it was the same and the new site had inherited the PR value. However since they have stopped updating the PR it could be a red herring and google's internal PR value could be very different but still sows the old toolbar rank.
After 10 months of disavowing, emails logging etc we finally got the penalty lifted from the .com site back in Novemeber last year.
SERPS all came back although lower and orders started to flow again but of course at a reduced rate. Typically where we was in the top 3 positions we are now on page 2 or 3 so no surprise really as we had to remove so many links.
The .co.uk domain though is rising nicely, although not many backlinks yet the site structure is far better and mobile friendly, most days we are moving up in SERPS across many long tail keywords and in many cases beating the .com domain.
Once I am totally happy with the .co.uk site my thoughts are to 301 the .com to the .co.uk or I may leave it as a corperate type site with links to the country site .co.uk (not decided yet)
Now here is the problem
There is 2 main keywords to both these sites, (singular and plural) widget, widgets these are responsible for maybe up to 90% of the sites traffic. The .com is page 2 but the .co.uk is not in the top 100.
Someone suggested to me I should upload the .com disavow file to the .co.uk site just in case the algo had the .co.uk site pinned with the .com but now the link is broken its been left being penalised for these 2 words. I did this about 2 weeks ago hoping we might pop into the top 100 but nothing so far has changed.
The keyword is highly competitive so I dont expect things to happen over night, I know it took 4 years of hard work to get it to the top of page 1 so I expect a simular time frame for the .co.uk but was hoping to be in the lower ranks by now.
I am adding fresh content as quick as I can plus getting backlinks changed from .com to .co.uk where I can. Also seeking out new backlinks So I am pretty sure we are doing the right things
So its not really a question this post but I am looking for thoughts, ideas, suggestions