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Apr 29th, 2012, 06:23 AM
Penguin possibly solution
So much talks about this penguin update and lot of versions. but most of things is clear from start.
1. google provided examples what contextual links from un-related page is what that they fight right now. It mean what that kind of unrelated contextual links can lead to negative juice. Really it can be more - unrelated sidebar/footer links also can lead to negative juice.
that lot of spam in serps happen because lot of old sites used such tricks for long time and many have interlinked all their sites + link exchanges (often not in same niche).
Google now giving out penalty to sites with such unrelated links, but looks so little sites pass such 'quality test', it why many spam in serps and mostly broad search results now (it wikipedia, youtube and amazon).
I thinking what page category classifier system launched now for inbound/outbound links and if so much links not in same category (or in lsi or main site category as cancer->health) from/to your site - site get hit. Also avoid sites with mixed content (which hard to categorize).
Just check adwords - ad groups ideas, it show what them have some kind of classifier now.
2. according to matt cuts speech - them looking to give bonus for fresh sites without lot of links but with great content. So them right now analyzing user factors (time on site, bounce ratio) for lot of more sites.
This serps is still updating and why it changing all time at this days. Looks big moving will for long time (peoples will try fixed and new 'zebra' updates coming soon. User factors going to be one from most important ranking factor in future.
I really i not understanding why peoples not looking into things which bigG showing them before update and lot of strange theories at all forums. G not using any randomization, just this factors for now. Also backlink profiles/on-page seo not tell you full story, because this update about links categorization.
General sites can link niche sites, but opposite in some limited amount. Many unrelated links to sites in other niches causing red flag.
Really it good, because lot of competition vanished now, but hard to tell what them will do next (trouble is to small amount of sites passing quality mark).
So penguin solution ways :
1. remove all links from your pages to unrelated urls (which not in your niche). When health site link mortgage site (in context or not) it looks bad for penguin.
This is absolutely need to do now to recover your positions. Also remember about other google new penalization factors as ads at top of screen, only keywords in title/desc/keywords/h1/b. mix keywords with lsi and some additional text. I have found what many pages ranks not for optimized keyword but for something else. So try to use lsi but not exact keyword in your backlinks and use min 50% of full page url.
2. Inbound links, most hard part. But i think removal of outbound links will enough at this time. Few my sites show stable rising after removal of outbound unrelated links.
Post your questions and reports how it works for you.
Last edited by mcsmcs; May 1st, 2012 at 11:00 PM.
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