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    Obviously it a ranking factor. How else do they increase the customer satisfaction of value added by google by loading websites that don't waste the customer's time by taking too long to load.
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    Originally Posted by ruthlessfocus
    Obviously it a ranking factor. How else do they increase the customer satisfaction of value added by google by loading websites that don't waste the customer's time by taking too long to load.
    Hi Ruthlessfocus,
    Page load speed is a much more complex issue than mobile vs non-mobile.

    Factors that will impact on it include:

    • The speed of the Internet connection to the web user's device
    • How many requests the browser needs to make on the server for all the different files needed to publish a page
    • How the images are created
    • How the browser processes the files
    • How quickly the web page hosting service can process the requests
    • How many people are using the host server at the time the web page request is made
    • Etc...

    Thus, a web page's load speed is likely to vary by the hour of the day, day of the week and month of the year.

    There are many non-mobile web pages that will load many times faster than many mobile pages.

    I just ran a simulated load speed test of a mobile and non-mobile page that rank sequentially in a search result. The results for a 3G mobile connection were estimated as:

    Non-mobile Page:
    Total files requested = 33
    Total size of all files= 306 kb
    Load Speed = 3.2 secs

    Mobile Web Page:
    Total files requested = 71
    Total size of all files= 483 kb
    Load Speed = 6.95

    All of these very variable factors, many of which are outside the control of the web page publisher, are part of the reason why it will be difficult for SEs to place much ranking importance on page load speed.

    Consider the speed measurement problems for a B2B website.

    Its weekend traffic will likely be a fraction of its weekday traffic therefore a page load speed on weekdays could be very much slower than for weekend traffic.

    At present many internal web pages are only re-indexed by G less than once per month.

    For this type of site, load speed could go up and down like a yoyo depending on what day if the week the Googlebot happened to visit a specific page. In such a situation, a large load speed ranking value could have the billions of B2B web pages constantly jumping all over the place in the SERPs.
    Last edited by JohnAimit; Jan 23rd, 2018 at 05:20 AM.
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    Hi Ruthlessfocus,
    With the above info under your belt, is it any wonder that G keeps making very qualified load speed ranking statements like this?:

    18 Jan 2018:What does Google’s “Speed Update” mean for mobile?
    By Rebecca Sentance, Deputy Editor of Search Engine Watch.


    "The catchily-named “Speed Update” (a feat of inventive naming on a par with “Assistant”) is set to only affect “pages that deliver the slowest experience to users” and, in Google’s words, will only impact a “small percentage of queries”.
    Last edited by JohnAimit; Jan 23rd, 2018 at 05:39 AM.
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