Over use of keyword

I am doing work for a company and I am wondering if we should consolidate a keyword for one of our products in hopes of driving the overall keyword higher.

Currently if you search the specific keyword, you will find our site on the first page of results. However, if you search that overall term without the specific keyword in front of it we are on page 16.

I am hoping to convince our President that by consolidating these four pages into one page will help with the overall SEO of the site as well as the ranking for the term.

Your post is very confusing. On the whole the amount of times you use a keyword on a page makes no significant difference to anything. Use your keyword in the Title of page this helps a lot. Try to include it at least a couple of times on the text of the page. But write the content for the user not for the SE spider.

Of most significance is if you can get the keyword included in anchor text links back to your site.

Keyword stuffing does not help with rankings. Writing text on your page that helps you increase longtail searches is on the whole a much better stratergy then just targetting a single keyword.

But I may have totally missed the point of your question as I do not reqally understand what you are asking. So sorry if my post is of little help.

best of luck with your boss and your website.....

Thanks for the response. Let me give you an example and maybe it will make it more clear for you and others.

Let's say we are a italian restaurant and we have all of the same things you would expect from one. Spaghetti, Ravoli, etc...

I'll use pizza as an example here.

Let's say we have four different kinds of pizzas we sell:

Pepperoni
Cheese
Sausage
Ham

If I were to google each one individual I would get the following page listings:

Pepperoni Pizza = 3
Cheese Pizza = 4
Sausage Pizza = 1
Ham Pizza = 8

But if i were to just google search pizza. I would find my company until the 16th page.

I am thinking that if we take the combined efforts and put Pepperoni, Cheese, Sausage and Ham all on one page (to concentrate the efforts) would it be hurtful?

What keywords you used in title of your web page must be present in your page content that helps to google to crawl your keywords... Target your keywords as per your region or a particular keywords.. May be the keywords your using have a high searchable keywords so it will take some time... keep patience and check your site content...

what exactly is your looking for here or what kind of help are you seeking?

Still a little confusing but based on that example it would be partly due to how competitive the market is for the keywords. Pizza (without examining it closely) would probably be harder to rank for. Mobile phones for example is much more difficult than Sony Ericson 3727.

As to whether you should merge the pages I think you are approaching it from the wrong angle. The question that you need to ask is what is best for your visitors? Are those pages adding value to your site etc etc, you should never write for the search engines instead should do so for your visitors.

You also need to look at it from a purely commercial point of view. Changing the site may lead to more traffic but if you compromise the usability to do this then it might result in less sales! There is no point in doubling your traffic if it halves your sales

Here's another thing to consider, if I understand your example correctly. People searching for "sausage pizza," to use your example, are really interested in "sausage pizza," and probably ready to buy. People searching for just "pizza," typically, are sort of interested in pizza and still gathering information about it before they're ready to buy a specific kind of pizza.

I don't mean this about PIZZA, literally, you understand; I'm just using the language of your example.

See, as I understand it, the closer someone is to buying something, the more specific keywords they will use to look for it. So by going after the more general keyword, you MAY increase your traffic without a corresponding large increase in sales. Just my two cents; IANASEO (I am not an SEO), but I read and write about it a lot.

I agree with this statement. I'd rather optimize more for a more specific (longtail) keywords for more sales than opt for a more popular keyword which would yield less sales.

hi,
Pls avoid keywords that not related to ur topic. 1 more thing keyword density should also proper.Avoid unnecessary keyword stuffing.

I can't see that this is very helpful advice...
First of all, KW density is a myth! (Excusing stupidly excessive levels - ie: If you have a KW density of 99% it would most likely cause a problem) any "realistic" KW density is fine (in fact 0% worked very well for Dell)!

"Unneccesary KW stuffing" is what people do to try to try to achieve "proper KW density"!

@ Colin: I believe terriwells advice is good (see also the quote from Egol in my sig').

If your example is an accurate reflection of your current situation you will most likely be taking the wrong approach to try to solve it by amalgamating your content.
Ranking for specific searches is far easier than ranking for generic ones (ie: "Pepperoni Pizza" is a much easier goal than "Pizza") because the competition is far greater for the general/generic search ("Pizza").

The way to rank #1 for a single-word search term (eg "Pizza") is not to "not rank" for different types of Pizza, it is to rank for as many types of Pizza as possible... with time and plenty of promo/backlinks you will eventually compete for the main KW ("Pizza").

I am going to be the contrarian here. In the pizza example... if we are truly searching for pizza... almost no searcher will start off by adding a modifier, e.g. sausage pizza. They will first use the term "pizza" > select a site > evaluate the pizza offerings (to include sausage pizza) > order or hit the back button to look for a differnet pizza restaurant. The above would be true with "paint". Nobody starts their search by saying "red paint"... Get my meaning?

Possibly a more applicable modifier might be the addition of a town or zip/postal code, e.g. "pizza 88011". One must truly think how your market is segmented and how you will be found by the most people looking for what you are offering. THAT should be your starting point.

The above being stated... You have to determine what is the most natural way searchers will search for your products/offering... Will they start their search by entering "pizza" or "sausage pizza" or "pizza 88011"?