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    over optimiz. penalty?


    for anyone that may know...

    am i risking an over-optimization penalty by making my page title and h1 heading identical? if so, can anyone recommend a proven formula for this example:

    (this is not my industry nor my keywords, but the placement of noun and adjective is the same)

    Title: Chevy Cavalier Brake Pads

    H1: ??????????????

    thank you in advance everyone for your advice.

    -Scott
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    I often match page titles to H tags, especially if the phrases make sense to readers. I have had many good results in Google and other search engines by doing exactly that. Currently I have one of my website pages at No. 1 & 2 in Google out of 196,000 results, so this works well for me.
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    Having your title and h1 match is not a problem, at least not in and of itself. For Google though, I would generally not have my title be just my keyword phrase (unless it is a long phrase), and I would have my h1 be my exact phrase.
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    You shouldn't have problems if your title and H1 are the same. I wouldn't worry about it too much.

    Just try it for a week and log your results. After a while you'll see what works for you, or what doesn't.
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    thank you all for the tips.

    -Scott
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    Wasn't that "over optimization" penalty just an unsubstantiated rumor anyway?
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    Originally Posted by FogHorn
    Wasn't that "over optimization" penalty just an unsubstantiated rumor anyway?
    Yeah, I think it was. It basically resulted from people not having a clue why their sites dropped during the "Florida Update". I know many found their sites returning back to their normal position pre-florida, so it kind of threw that theory out the door.
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    Hello FogHorn.
    Originally Posted by FogHorn
    Wasn't that "over optimization" penalty just an unsubstantiated rumor anyway?
    That's what I believe.

    I usually have my H1 a little different than my title. Good way to address singular/plural KW and such.

    - Mike T.
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    Originally Posted by Scott H
    am i risking an over-optimization penalty by making my page title and h1 heading identical?
    No penalty for h1 and title being the same. It might help if they were a little different, but I don't think it matters.

    What does matter is having a different title/h1 for each page. Instead of all being, say, Widgets. They should be Blue Widgets, White Widgets, Black Widgets.

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