I just found your other post on ranking in G, "Solid on page 2 but need to improve".
I'm adding my reply to this post because so much of your current page #1 search competition is from general business directories. Eg. Yellow Pages and True Local.
My "to do" list of recommendations follows...
1. Tell Google what areas you service
G is gun-shy from the numbers of people trying to scam it with false local business listings over the last decades. Claim your "My Business" listing which G then confirms by snail mail. When you set up your My Business account define the area where you offer your services.
See: "Service-area businesses on Google"
If you want 2 of your site's pages replacing these directory pages or other competitor's pages, do this...
2. SEO starts with research & planning the totality of your site. People will search for you by:
Bus. Type: Driving school
General Services Offered: Driver/driving education, lessons, tuition, etc.
Specific Services: Manual car/vehicle, automatic, learner, provisional license, P plater, International, etc.
Client Type Requests: Learners, adults, seniors, mature age, disabled, etc.
Business Name: Eclipse
Location Words: Werribee, Hoppers Crossing, Tarneit, Point Cook & south western suburbs of Melbourne
Ready to Buy Words: Best, reviews, compare, price, discount, etc.
Pick which are relevant to you.
3. Now plan your site structure around the main search methods
Your Home page starts to address various types of services but it does not let the different service users click through to pages that give them the specific info they need.
Your "Our Services" section is where these pages should be listed but here you list pages like "Gift Certificates", "Prices" and "Book Online". These are not Services pages.
"Gift Certificates" is an incentive to buy. It should be offered on every type of service page you publish. The same with "Prices" and "Book Online".
4. What are your site-wide search words?
Most SE referrals are lost because there is no web page to qualify for a search query.
There are certain words that you should want to occur on every page of your site to broaden the scope of your search queries.
4.1 Site-wide Keywords
These will include: driver, driving, school, lessons, etc.
You will want to use these words in your "Services" page names, page <titles>, page URLs, page headings, internal link text and image "alt" tags.
4.2 Site-wide Location Words
Then there are the various relevant location words you want to target.
I suggest you amend your site-wide footer text (the white text on grey) where it reads:
"Eclipse Driver Training
Hoppers Crossing, Victoria 3029
0409 315 075
Lessons Monday - Saturday By Appointment"
Add this text to ALL page footers:
"Suburbs Serviced: Werribee, Hoppers Crossing, Tarneit, Point Cook & south western suburbs of Melbourne"You should also add location words, as relevant to all of your page title. Eg. At present each of your page titles ends in, "...Eclipse Driver Training"
I'd consider alternating "Eclipse Driver Training" and "Eclipse Driving School". I'd also add a relevant location word after your business name. Eg. "Eclipse Driving School, Werribee"
5. Strengthening your Location Words
Do NOT fall into the trap of publishing pages that are replicating near duplicate content but changing the suburb name. G is way ahead of this simplistic trick.
Consider your client resources.
Can you ask them to publish testimonials/reviews? You don't need pictures and you don't neeed more than a couple of paragraphs about the type of lessons they wanted, their satisfaction and what suburb they are from.
Publish these types of pages with titles like, "Reviews: P platter driving lessens from Susie from Werribee, Melbourne"
Link them under the sub-heading "Testimonials and Reviews" from the relevant type of service page.
6. Amend any search meaningless pages
In SEO terms, the most useless page on your site is: "Book online and Save" (eclipsedrivertraining.com.au/book-online-save/)
Book what online?
Try to make every site page work for you.
7. Focus, Focus, Focus
One of the ranking attributes G is seeking are sites that focus on very specific info topics. That is why legal directory sites rank higher for attorney searches than general business directory sites.
If you focus and build more of your page content around driving school/lessons/tuition and the various suburbs you want to target, you will increase your total search engine referrals (primary objective) and rank page #1 for many more search queries.
Keep us posted on what you are doing. Hope this helps...