Thread: Organic CTR

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    Organic CTR


    Is there a way to get organic click through data? If not how am I supposed to know if I should be changing meta descriptions to get increased click through rates?

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    Hey Plnder...yep, there is a way to get click through data ^_^.
    Create a google search console account and you can access the data through "search analytics" in there.
    Make sure to export the data monthly, because they only have a 90 day look back window and then the data is gone forever.

    Hope this is helpful

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    • Pierre Benneton agrees
    • JohnAimit agrees
    "...using this: sages act out of constructs but they do not rely on them"
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    Hi Pi8nder325,
    As Whiterabbit says, click through rates (CTR) data can be accessed via Analytics reports.

    The report can be found in the Analytics menu:

    Acquisition -> Search Console -> Landing Pages

    The trouble with these data are that Analytics reports averages and as a consequence the results are open to very wide interpretation.

    CTR is largely determined by:

    1. The relevance of the page to the search query
    2. A page's ranking in the specific search results - the page ranked #1 should receive around 10-15 times the CTR as the #10 ranked page.
    3. The page's title as displayed in the results (some times modified by Google)
    4. The page's description as displayed in the results (often modified by Google)

    Whatever you are trying to do, you are unlikely to make any difference by fiddling with any meta content description.
    Last edited by JohnAimit; Jun 30th, 2017 at 03:16 AM.

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