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    Optimizing for single keyword


    Hi All!

    Well I've finally decided to dive into the world of forums! I have been following this one for quite some time and have learned so much. Thanks!

    Here's my dilema... I just put up my newly optimized site on 8/13. My previous site had a PR5, but for my main keyword (LEDs) I was ranking in the 120's. Not so good. My old page was completely graphic (designed in 2001 by our old ad agency). My new site is a data driven, text optimized site. I think I followed all the SEO rules that I have learned over the past few months yet I am still ranking very poorly for this keyword (122/123 as of today). Is it just going to take time to move up? As of yesterday my PR dropped to 4 and my site has been crawled numerous times. I have 37 backlinks and am working on attaining more.

    I know optimizing for a single keyword can be difficult but the mucky-mucks I work for are very insistent we get to top half page 1 for LEDs.

    Anyway, I would really appreciate any comments anyone would like to pass along on how I can attain this goal. If you think I'm on the right track then let me know.

    www.marktechopto.com

    If you need more info let me know. Look forward to your posts!

    - CD
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    It's almost impossible to attain top position for a single
    keyword!

    Is there a type of led that you specialise in? - if so then optimize
    your site for that keyword phrase.

    Have you checked the overture suggestion tool to see what the
    other key words are when people are searching for Leds, this will
    give you a good idea of the other led key word phrases to go after.

    Stuart
    Internet Trading UK
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    Stuart,

    Thanks for the quick reply. Yes, I have checked Overture and I am pretty well optimized for keyword phases in our industry. I added a lot of new content such as a LED FAQ page, LED Glossary page and my Site Map that are bring in a lot of folks. But of course I want to please everyone so I'm going after the "impossible?"

    Thanks again for the insight and let me know if you have any other suggestions.

    Cheers!

    - CD
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    LEdgirl,

    The keyword you are targetting (LED) is pretty competitive.
    1.2 million results on google. and you have a pr 4.
    and the site listed on no1 has a Pr 6.
    You need to work on getting in more quality links. since its a single keyword you are targetting - work on the same anchor text (LED).


    Gaurav.
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    Hello LEDgirl
    I'm sure you hate the LED museum! If you scroll to the bottom of the index page and highlight you'll notice they are trying to hid massive amount of keywords. SPAM bad.

    http://www.google.com/contact/spamreport.html

    Report them and you might get lucky! 1 down 121 to go. BTW you will go up in ranking. Freshly updated sites tend too jump around alittle.

    BTW if you tell your boss he might make you SPAM and that usually dosnt end very good

    -PK
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    LED's seems like a pretty broad term, Another Approach Maybe To Try To Convince Your Bosses That They'd Be Better Off Getting More Targeted Traffic.

    For Example The Terms:

    Ultra Bright LEDs
    Standard LEDs
    Surface Mount LEDs

    Would probably provide better traffic and be easier to optimize for.
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  13. Modsky
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    Although LED's is very competitive you can topple it and in fact there is much you can do to improve your current rank. PLease post in site reviews and I will review for you and give suggestions.

    No keyword is "impossible" and with good optimization and effort the first page is not far away.
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    Thank you all so much.

    I will give your suggestions a try. SEOguy, I will also post in Site Reviews and see what comes up. Thanks for the offer and suggestion.

    I will keep you posted on my efforts.

    - CD
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    Tripper
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    If you are going for LEDS and not for LED then I would take out the singular reference from the title and add it or focus on it on other pages. If you are going for LED, then I would replace your first word in the title with LED's as I am not sure Google will be able to see this correctly otherwise. See them as two different words and then see how well your page is optimized for the one you are targeting. Plural might even be easier to go for that singular, what with all those Led Zeppelin results popping up

    Other than that, some patience will stand in good sted. I optimized an index page and had to wait nearly two months for full benefits. And this is on a site which is crawled daily! We went from result nowhere to number 1 in the space of 2.5 months; 6 million something results... but we weren't there in one go, one update showed us on page 3, then page 5, then page 2 and finally where we OF COURSE should have been all along ;)

    Cheers,

    Sam
    seo guy, if you can get me on page one for "travel" you are hired! Deal?
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    Sam I Am

    I can't have my cake and eat it too? By putting my 3 main keywords/phrases in my title tag am I hurting my ranking for LEDs?

    LEDs (with no apostrphe) is the accepted plural in my industry and that would be what engineers would search. Like you said the singular (LED) is very broad when searched. Yet when describing my other two main products LED Displays and LED Drivers I must use LED singular. I am presently ranking pretty well for LED Drivers, 14&15, and for LED Displays I am 3 & 4.

    I really don't want to mess with those phrases.

    Thoughts?

    - CD
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    Tripper
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    Hi LEDgirl!

    Well, the longer your title, the less relevance the words will hold. Around 50 characters max is what most are suggesting although I would do what is most logical, whether that means going over or not.

    For your index page, if the market is tough, you want to limit the number of target phrases you are going for. I am not saying you shouldn't target those phrases, I would just do it on a different page. So, if you want to target LEDs, LED, LED Drivers and LED displays that just might be a little much.

    Another thing I noticed is that there just aren't any links internally to your home page. I think there is one on the main subpages but it is tucked away at the bottom. From a user aspect this isn't very browse friendly. From a seo aspect, this would make a HUGE difference in your front page ranking. Hide it behind the logo with alt text "LEDs and LED Drivers" and watch your ranking go up. And put it on some of the pages in a clearer position so people know how to find their way home. You might also reconsider the anchor text used for the link to your home pages that currently exist. It says "LEDs and LED Driver Home". If you are targeting LED DriverS, this is the reason you aren't top ten for this yet... change the anchor text to LEDs & LED Drivers Home" and it will really help.

    Another "show me the money" thing would be to optimize pages in your catelog, like this one; http://www.marktechopto.com/catalog....ies&deptid=600

    The title is standard on all pages whereas you could make this database generated like the navigation under your header and it would change according to page. If these pages are indexed, you will show high rankings for several hundred or thousand more VERY highly relevant key phrases, ie. ultrabright leds or toshiba ultrabright leds..... I should charge you a fortune for this info really Trust me, you (or your bosses) won't care where you are standing for leds as this will generate huge traffic. And don't forget that link to your home page from all the catelog pages....think of that, several thousand incoming links (even though they are from your own site) all with an anchor text you can customize yourself.....mmmmmm!

    You only have 1.2 million results for the term leds, you should easily be able to make it to number one with some more work...

    Good luck and don't forget me when you are raking in the compliments from your bosses.... oh, and give it TIME!
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    WOW Sam!

    Great comments. Thanks.

    About the inernal links to the home page. I currently have links to my home page by clicking on the logo in the header on all my pages. The alt tag is my url. I think I will change that. The other internal home links I added just the other day and they are not on all pages like the logo link. Does it hurt to have more than one link back to the home page per page?

    I will also take care of the titles on the catalog pages as you suggested. Good thinking! Thanks and I won't forget you...

    - CD
    Last edited by LEDgirl; Sep 5th, 2003 at 12:49 PM.
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    Yes Sam I Am absolutely right on the button with those suggestions. Believe it or not LEDgirl titles make the workd of a difference.

    My site is databse driven and once I changed the titles to be unique for everypage my traffic, rank and amount of pages in the index went nutso. So do it! BTW dont wast space in the title with your company name. Place the most important keyword for that page first and make a sentence that makes people want to click on the link. Remember that the title is what people will see in the results. So make it good!

    As far as having more than one link to Home. It really dosnt matter how many links you have pointing to a page on one page because Google will only count it once. But if it helps the user experience than do so!

    -PK
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    Tripper
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    He Ledgirl,

    I did notice now that you have that home link up there, but I couldn't find it by just moving the mouse over it but actually had to click it to see. Probably something you can easily fix and make more visible. That alt tag will work as anchor text so you definitely want to change that too It won't matter how many links to home as pk says but you should focus on the same anchor text on the same page, ie don't have one link to home say one thing, and another say something else.

    Cheers,

    Sam
    Last edited by Sam I Am; Sep 5th, 2003 at 03:02 PM.
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    Sam,

    Yup, I'm planning on changing the alt tag text for the logo link. I think I will also add a plain text link at the end of the page. It seems as if my two other key word phrases are doing OK on their own. Would it help my "LEDs" if I used that as a stand alone alt tag for the logo and used "LEDs Home" for the text link to my home page? Or should I even leave out the "home"?

    What do you think?

    - CD
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