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    Optimising your website for a different country


    I own a travel company which is based in the UK, now at the moment 89% of my traffic is from UK and Europe, with the remainder US, etc.

    This is due to the keywords that I am optimising website on, rather than anything else., i.e. Holiday / Vacation

    What I want to do is get US holidaymakers visiting the site, because many US residents still travel abroad to Europe, and I also have holidays in the US aswell.

    Which is the best way to go around this.

    1) Designing a new site, optimised at US audiance, with links to the main website.

    2) Subdomain optimised at US audiance, with links to the main website

    3) Just one page, optimised for US audiance within the website and the usual internal linking.

    I don't want google or any other SE' to think it's a doorway page, and I don't want to be really running two websites together, I'd see a new website having say 10 pages, but the holiday search, and other features linked to my main website.

    Any ideas or thoughts?

    Cheers
    Darren
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    Anyone?
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    Surely u should optimize your new site, no need to new site i think. i have a travel site too, but it's commonly a town guide, and here is the interesting stats for u:
    Visitors:
    USA........................%45,29
    UK..........................%08,71
    Netherlands..............%07,52
    Turkey.....................%06,37
    Belgium....................%06,12
    Canada....................%04,97

    The USA is the most important country for me, what did i do for that?... nothing.

    i couldnt understand how can u optimize for the USA, will u put cruise related content? Most of the USA citizens, travellers are choosing cruises...

    What u mean by optimizing for US?
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    Originally Posted by uyorukk
    Surely u should optimize your new site, no need to new site i think. i have a travel site too, but it's commonly a town guide, and here is the interesting stats for u:
    Visitors:
    USA........................%45,29
    UK..........................%08,71
    Netherlands..............%07,52
    Turkey.....................%06,37
    Belgium....................%06,12
    Canada....................%04,97

    The USA is the most important country for me, what did i do for that?... nothing.

    i couldnt understand how can u optimize for the USA, will u put cruise related content? Most of the USA citizens, travellers are choosing cruises...

    What u mean by optimizing for US?
    doesn't matter thanks I got a response at another forum
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    Its always a good idea to optimize any site for the geographic region in which you are targeting anyways.

    Example: If you are selling baseball hats in Canada you would want to optimize for Canada Baseball Hats, Ontario Baseball Hats, etc.. This way when someone is searching for a site where they can buy baseball hats in Canada, your site would come up #1.

    CBR

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