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    Old Site Lost Rankings


    Hi Guys,

    I once ran an active site which ranked well for local community type events. I used to update the page for a specific event with new times, dates, pictures and information every year. The pages did well and brought in a lot of traffic to the website.

    I stopped updating the site. The events pages now relate to dates many years ago. Obviously they now no longer rank for the events/keyword.

    I have a new website where I would like to list the same types of events. I am wondering if there is any milage in using the old pages on my old website ?

    Should I

    1. 301 the old pages on the old site to the new pages on the new website.
    2. Put some generic content about the event on the old pages and then put links in the text to the new website. Somthing like "For Updates and information on this years event, Go here"
    3. Something different ?
  2. #2
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    What do you think you should do and why?
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    Originally Posted by Test-ok
    What do you think you should do and why?
    I think I should do 1 or 2. I tend to think 2 will be more effective. My reasoning is, that someone on this group, who I trust, told me once its the best option if using old domains.

    However, i think this is slightly different because the pages have slipped down the serps because I stopped updating them with relevent info each year.

    So maybe even start using the page as I used to and put a ;ink in to my new page ??

    Over to you
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    #1 seems like a good and easier solution without really diving into the site.

    Comments on this post

    • hunter86 agrees
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    Thankyou That is what i shall do then I shall let you know how it goes. Im currently on Page 3 for my Keyword. With a bit of work i Hope to jump up a little.
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    I think that it will be better for you to create new content on the new site. Make it unique and relevant at the moment. In my opinion it will bring you more benefit.
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    Originally Posted by Wily
    I think that it will be better for you to create new content on the new site. Make it unique and relevant at the moment. In my opinion it will bring you more benefit.
    But that doesnt really help with knowing whats best to do on the old site.
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    I agree with Test. I also like the fact that 301's can have the added benefit of diversifying your BL profile
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    New content for old websites is an important part of optimization.

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