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    OK I’m confused. I need rel=“canonical” Headers in htaccess pointing to PDF

    So I have an exact PDF and HTML duplicate for each file. I want to say the PDF should be the preferred indexed file in the Search results. AKA the PDF should be canonical. Right? Thanks for any light. FYI I have 100 PDFs so htaccess headers is prob best. Alternatively I could simply put the link in the html file pointing to the pdf. But headers seems better to me unless you experts think otherwise?

    Most sites say to use this...

    <Files “abc-name.html”>
    Header and Link “<htttp://www.site.com/folder1/folder2/abc-name.pdf>; rel=”canonical””

    Google says to use this...

    Link: <http://www.example.com/downloads/white-paper.pdf>; rel="canonical"
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    SEO Chat Super Hero (2500 - 2999 posts)

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    Let me offer a different viewpoint...

    I tend to think of a PDF as a collection of text snippets, with embedded graphics, aka pictures. I would create content pages for the graphics with surrounding text to describe each with relevant text.

    So in the same sense, I would create content pages describing what each pdf is about. Include the download link for each pdf on its' appropriate page.

    In addition...

    If you own the pdf content and can change it when you want...

    Sorta treat it as a webpage itself.

    Give it an SEO Optimized Title
    Have the content link back to the hosting site
    Describe the pictures inside it with rich alt text

    Google will connect the two together

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