Very new to SEO. Very intriguing stuff.
I started studying a few days ago. On-site optimization is fairly easy to achieve and straight-forward.
Off-site optimization not so easy.
Since incoming links are huge for Google, I went to Google and searched our competitor's inbound links. MOST of the competitor's inbound links are coming from web/print "newspaper" sites, from a SINGLE and word-for-word identical article that appears in:
www theotherpaper com
www torringtontelegram com
www finditelpaso com
www journalnow com
and MANY others
All of the above or almost all have a Google PR of 4 or 5.
The competitor itself has a Google PR of 4.
The author doesn't have an name. (Almost) all the articles on these news(paper) sites start with initials like (BPT), or (NEWSUSA), or (ARA), or (NAPSI), etc.
So the question now, since this is a question post:
How does one get an article in this circle or other circles of syndication news? And then, after NewsUSA for example adds article to their directory, do each of the web newspapers choose to include it or not? Or is it automatically added to their newspaper in the appropriate category?