My business partner and I are starting a lead-gen and lead-distribution company for a small niche. We have a graphic designer and coder working on the site, but it won't be fully complete for the next 45 days.
We know it will built on the WordPress CMS, and we're having a premium theme customized and installed.
The site is technically live, although not really functional yet.
Here's my question - should I start posting to the blog page on the site, even though the site isn't completed, simply to alert Google to start indexing it at a regular clip?
My goal is to post one informational article per day (300 words or so) for the next 45 days.
Obviously, I'm asking for opinion, but should I hold the articles until the site is truly done, or keep posting to build relevance and authority?
Thanks in advance!