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    New site. changing link to home page in nav bar


    Hi all

    Just about to launch a new CSS version of my site and would appreciate your thoughts on how to link back to my homepage from my main navigation bar (appears on over 500 pages).

    The existing site is around 1 year old and does quite well in all search engines.

    Looking at the existing site. Lets call it www.widgets.com. Every page has a navbar that links to my homepage with my keyphrase 'widgets' and a link to http://www.widgets.com/.

    Additionally every page has a breadcrumb trail with my keyphrase 'widgets' that links to the homepage with a link to '../index.html'.

    In the new site I'd like just to link to my homepage using the word 'Home'. I think it looks less spammy than 'widgets' and is more meaningful. Plus I think I may be getting penalized for having 500 pages all using my keyword linking to the homepage. (if not now, possibly in the future).

    I have around 250 backlinks in Google. Most of them point to http://www.widgets.com/ (including a DMOZ link).

    I've read about Google being a bit confused as to what page is actually your home page. I don't want to rock the boat, especially now the site is established.

    So the big question is. In the nav bar on my new site, should I link to the homepage with:

    a) http://www.widgets.com/
    b) ../
    c) ../index.html
    d) something else?

    Also, will the impact of changing the link text from 'widgets' to 'home' be negligible (or even beneficial)?

    White hat approach required.

    Take care
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    Could you replace the text link with a graphic? You could make it look like a text link but because it is a graphic Google would not read the actual word "Home"

    PS - I personally like to link my home page to http://www.widgets.com/ because if I ever change my index page from index.php to index.htm or index.asp it won't matter or cause me to lose cache on the home page.
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    All links to your home page should be to www.yourdomain.com or to /.

    As for being penalized for having all the same anchor text on your own site pointing to a single page, that will never happen. You SHOULD have the same anchor text on every page pointing to any given page in your main nav. That is just good usability. Anything else would be bad for users. Google does not, and never will penalize for this. Having the same anchor text for every external backlink, maybe. For internal backlinks, no way.

    Comments on this post

    • Linux98 agrees : Nope, Google will never penalize for good usability.

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