What are you guys making of the new look serp. I've not jumped on my desktop yet but the phone is showing some new design.

Higher width ads
Domain URL moved to under the title
New Google colour circles

My opinion is the organic results are getting hammered right down the page. The ads and organic virtually look identical. Are users still savvy and scroll past them? With ads, rich snippets, maps and also questions all coming before organic in some cases what is the future for the number one organic results.