New keyword = new page?

Hi there.

My client has expressed they want to now optimise for a new keyword. This keyword isnt a main search term (according to google analytical) but I still want to add it.

So do I create a new page for the term, add content specific for that term etc, or change the existing homepage and add this extra aditional keyword?

Im sort of swaying to the idea of idea number one, creating a new page, that way i get extra content at the same time..

any suggestions? Thanks

Your question is a bit vague. Is the new keyword related the the content on the home page? Does it fit naturally into the home page?

Its not an either/or senerio necessarily. ie if you do funnerals and now want to promote weddings thats one thing. If you do fishing trips and now want to sell accomidation at the site of the trip thats another...

Cheers for the reply. Well its based on clothing for example, so this is just another term for it basically, so yes it is still very much related to the site as a whole, and the content.

The main keywords that are searched for to reach the site have been optimised, so i can now either add an extra keyword, or as I say, make a new relevant page for this new keyword.

Thanks again

I am not an Seo expert but if your homepage has succes is serp for related keyword don´t change it.

Make another page about another keywords...

I would add a small section on your homepage about the new product with a link to the new page you will create with much more content, then I would try to rank that page separately for that term and not your homepage with back links. BTW the homepage edit is for better conversion and or increased sales for that item, not SEO purposes, yet it may prove to have some benefit.

After recent posts from others and recent trial and error I have concluded that minor edits to a home page's content are ok as long as you are not removing content or moving content too much and to be safe not throwing off the main KWD by more than .025% (an estimate).

Offtopic: Excuse me Madisson, is it me or your signature is completely weird!

:)

How so..LOL?

Or you can use the new keywords as anchor text on your link building.

I agree, but a little content about the product and a place for it seems necessary to me.

I think a link on the page of the new product and a page for the same will be ok for you

Regards
Bossy

You should go along with your second option because doing this you will have a fresh content in which you can put your new keyword and most of the search engine give more importance to the fresh content. It helps in crawling your page.....

Just make sure that your new content have something related to the old one. Use you new keyword as your anchor text.

you don't have to create a new page for it...
just add it to corresponding metas then begin doing anchor text links for it...

This will work fine, as long as the product is already on the site itself with a description, caption etc.

If its a new product not on the site, see my first reply. And add lots of new links with stems of the new KW in your anchors.

choose those keywords that are converting and search to another keywords that has a high searches per day!