#1
  1. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2006
    Posts
    88
    Rep Power
    13

    Unhappy Naive questions - That need answering from professionals


    1. I use overture search tool to find keywords, some haven't been searched at all in the last month they have 0 after them, is it worth putting these in?

    2. Does one have any tips on writing good copy for the ad words, any links
    tutorials would be great?

    3. Do people advertise in both Google and Overture if so why?

    4. I have a keyword called "chat room" which is getting 31 clicks a day
    but noone has signed up from this keywords, Shall I delete this keyword?

    5. is my site very crap is this why people are not signing up.
    if the site is crap and thats the reason that nonone is signing up then
    I would be happy. here it is www.eldersnbetters.com

    6. here are some impressions, ctr and clicks can you please tell me if these
    are normal or not good enough http://www.pantechnicon.co.uk/stats.jpg


    7. I have run this campign and only 4 people have sign up, is my site again really crap.

    sky.
  2. #2
  3. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jun 2006
    Location
    Orlando, FL
    Posts
    91
    Rep Power
    13
    [QUOTE=skywalker786]1. I use overture search tool to find keywords, some haven't been searched at all in the last month they have 0 after them, is it worth putting these in?
    No. Nobody is searching for them. Try using wordtracker and google trends to find keywords as well.

    Originally Posted by skywalker786
    2. Does one have any tips on writing good copy for the ad words, any links
    tutorials would be great?
    the main thing is to make them attractive to customers and make it stand out. include action words such as "Easy" and "Quick". "Winning Results With Google adWords" is a good read to get some insight. Also SEOBook.com has a pretty good (free) adwords/overture advice ebook.

    Originally Posted by skywalker786
    3. Do people advertise in both Google and Overture if so why?
    Greater market saturation. Yahoo's still got alot of advertisers for ads.

    Originally Posted by skywalker786
    4. I have a keyword called "chat room" which is getting 31 clicks a day
    but noone has signed up from this keywords, Shall I delete this keyword?
    it depends on what the site is about. maybe you aren't compelling visitors to sign up. maybe they don't see the benefit to signing up.
    Originally Posted by skywalker786
    5. is my site very crap is this why people are not signing up.
    if the site is crap and thats the reason that nonone is signing up then
    I would be happy. here it is www.eldersnbetters.com
    looking at the site real quick, you don't seem to be offering anything unique. the site design also makes me think of a placeholder page. you need some unique elements to compel people to sign up for your board. usually making bulletin boards a component of the site is better than making it the whole site.
    Originally Posted by skywalker786
    6. here are some impressions, ctr and clicks can you please tell me if these
    are normal or not good enough http://www.pantechnicon.co.uk/stats.jpg
    Posting that information is a violation of the adWords TOS btw. regardless, your ctr is pretty low. i usually shoot for 5% and higher. instead of saying things like "Chat to seniors", it should be something like "Chat with other seniors".

    Originally Posted by skywalker786
    7. I have run this campign and only 4 people have sign up, is my site again really crap.

    sky.
    i think you need to make it stand out and seem more beneficial to the visitors.
  4. #3
  5. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Oct 2006
    Location
    NY
    Posts
    16
    Rep Power
    0
    I just took a quick look at your site and the first thing I see is an image that's not appearing at the top left.

    SO... the first thing that any search engine sees is a broken link.

    You should fix these things before you go into PPC campaigns to attract clients. Seeing that took away all credibility right away, and I for one would not sign up on an unfinished board.

    "Chat Room" might attract people to your site, but are these people looking for a any old chat room or one that your site specializes in?

    You would be far better off usiing a more targeted phrase like "Chat Room for Seniors" or something like that. This would not only be less expensive, but it would also limit the people that visit down to just the ones that are interested in your type of site. Logicaly, this should increase your conversion rate.
  6. #4
  7. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2006
    Posts
    88
    Rep Power
    13
    What do you make of my recent google stats?
    http://www.pantechnicon.co.uk/stats.jpg
  8. #5
  9. Search Engine Obsessed
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Apr 2006
    Location
    England UK
    Posts
    364
    Rep Power
    29
    Hi,

    The keyword chatroom isn't really relevant to your website. The problem is, although it's quite a popular keyword, the chances are those who click your ad based on this keyword won't actually find what they're looking for.

    The first step would be to find out what sort of keywords the users you're aiming at are looking for rather than just the popular ones.

    In firefox the forum page isn't the same width as the header and looks off set, so you might want to fix that too.

    Another suggestion would be for the homepage to be about the site, what you offer, why people should join etc rather than being the forum page.
  10. #6
  11. rod@missionop.com
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Mar 2003
    Location
    Palm Beach Gardens FL 33410
    Posts
    16,979
    Rep Power
    0
    What reasons do you give for people to sign up and assuming a forum to ask questions or to give answers?

    Let's try this a different way:

    I go to your website and see a forum with categories:

    Jobs & Careers
    Finance
    Holidays & Travel
    Health
    Bring & Buy Marketplace
    Sport
    Hobbies, Leisure & Pastimes
    Entertainment
    Chat Room

    PRETTY BROAD SCOPE

    ...and then I see about 40 topics for that REALLY BROAD SCOPE...

    ...a jack of all is a master of none and people looking for advice, help, assistance, don't get the impression that you are overly "helpful".

    You are far better off focusing on a single "niche" of all that you wish get that going and once you have activity... your membership defines how best to expand.

    Comments on this post

    • SEOmaverick agrees : Yes fewer forums would help, at the moment they're diluted, as your member base and posts grow so can your forums

Similar Threads

  1. Simple questions need simple answers!
    By The_Divided_Sky in forum Search Engine Optimization
    Replies: 5
    Last Post: Jun 23rd, 2006, 07:18 AM
  2. Ask Questions Directly to the MSN Search Development Team
    By randfish in forum BING/Yahoo Search Optimization
    Replies: 72
    Last Post: Feb 13th, 2006, 01:13 PM
  3. Google Improves the Google Professionals Program
    By S.E.O. in forum Search Engine Optimization
    Replies: 1
    Last Post: Dec 7th, 2005, 01:34 PM
  4. Google Adsense Questions
    By soul-healer in forum Google Adwords
    Replies: 1
    Last Post: Sep 23rd, 2004, 08:27 AM

IMN logo majestic logo threadwatch logo seochat tools logo