My website jumping in serp on google

My website jumping in google serps from first page to second or three page, how stop this jumping i wanna be in first page all time

Get more links to keep it stable.

I believe your experience the Google Dance. It will settle eventually just keep building links and promoting your site to ensure it settles higher than lower.

Google hasn't danced in 3 years...

Bouncing is usually associated with fresh data mixing with older info... if you're the new stuff you get a really nice bump up that's short lived... if you're the old your drop are usually short lived as well.

Lastly... a bunch of domains that are relatively the same 'competitively' will always trade places - get more links solves this.

Mild fluctuations in the SERPs dont't mean that Google is dancing...

Google switched from dancing to more of a constant jig, with data being integrated all the time.

Whilst it has settled since it was introduced I've noticed the occasional wildcard result where a site is boosted a lot (I would imagine to give worthy sites a better chance to improve their rankings), or promenent sites losing position for a day or so (I assume to give the lower sites a better chance).

This all contributes to a more fluid change in serps, more of a meritocracy.

The simple answer is more links, better content. Just take advantage of your frontpage windfalls where you can.

it's strong competition. You know the most difficult is to keep on the top! Focus on content and links from high PR sites!

Is a jig not dancing? I don't know what is the big difference here in terminology, it all means the same thing does it not? Sporadic fluctuations in the SERPS... Not like I'm referring a dog to a zebra.

Well okay pick me up on my bad comparisons.

I was just trying to convey that now the changes are constant and smaller than the dances that happened in the past.

The dances used to be massive affairs met with equal amounts of fear and excitment, it just didn't feel right saying it was a dance now that it's so much smaller and every day.

well, if thats a google dance you might get on the first page also cause its a dance! lol . . . I think its just the competition or you made a change on your site or rather you need to update your site to better content. Google might see more relevant pages compare to your site.

I believe that google has introduced a little bit of "churn" into the rankings. Low ranking sites are bumped up higher to see how they perform at attracting clicks and holding visitors.

Lots of my pages are jumping around, but slowly moving up.

Valid, i thought this for a while. But do you think this is happening with authority websites?

For certain keywords if the bounce rate is alot higher then the site average it gets thrown down the rankings?

I would imagine that that is true regardless of the churn, as just part of the standard algo, it would suggest that the site is not satisfying the people that reach it.

As for authorities they are inherently more stable due to their status, the same rules probably apply, but it's much less likely to have a noticable effect.

I realise assumptions aren't all that reliable when it comes to SEO but those are my thoughts.

I think that this is based upon PAGES not SITES. If you have a page that is clearly dominant (authority) then your rankings stick at the top. For pages that are "competing" I believe that google churns these gently to allow a couple of lower ranking sites a brief opportunity for visibility.

I believe that this is true.... but maybe not as strongly as you worded it. Instead I believe that it slips a little bit in the churn.

I wrote this almost three years ago...
http://www.seomoz.org/blog/throwing-out-the-book-on-seo