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#1
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Multiple domain names?
Hello,
just getting into all this SEO stuff. Have started a one page website advertising my computer repair/sales business. I am currently marketing it with pay per click ads on google/yahoo/msn. It's been a week and I've already got my first sale and 2 enquires. However I'd like to optimise my site in organic search listings. I have taken the most impresions in my keyword ads and have purchased the domain names. Is this a good move? for example I have mywebsite.co.uk I've also purchased mycitycomputerrepairs.co.uk mycitycompterservices.co.uk and so on. If I add these new domian to google's add url will I have any more chance of being top when someing type in the search "mycity computer repair" ? Also can I use the same page for these different domians or will google black list me for adding all the domains that point to the same hosting url? As you can see my theory is to just try and target the local market. I have a full time job so can't get into sales too much over the web, nor would I want to. |
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#2
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Quote:
There's a lot of controversy on whether KIDS help your ranking. IMO having Keywords in Domains helps but only a little. If your target keywords are noncompetitive, than you'll be happy with the results. For a small niche like computer repair in your city, you've made a good decision. But it's just the beginning.
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#3
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Having multiple domain names registered will not help you to get better rankings in the organic search listings... unless you host those domains all over the place, build an individual optimised site on each one and seek external links to each one of them... then link all of them to the "best performer in the bunch" or the main one!
If your intention is to build only one page, you cannot put it on multiple domains without incurring penalties for duplicate content. If your intention is to build a load of one-page sites for each keyword/product group etc you will find them hard to promote... But you can build one website to market your product range and create a subfolder or page for each category/keyword group etc; then - because much of the key to success in organic listings comes from promotion (thus time and expense, which are always limited) - it will almost certainly perform better than multiple domains. imho the only advantage to owning multiple domains is if they are "type-in" names and are all forwarded to your website domain.
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ClickyB "The quality of the visitor is more important than the volume".. Egol 22nd Feb 2008
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#4
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Well, having your best keywords in your URL does influence your rankings (i mean, what site is more about Cool Widgets than CoolWidgets.com), but you also have to look at your other promotion strategies. You pretty much have to pick one url and run with it, so if you're doing adwords and any other promotions, especially offline, having a good URL for people is key. Doesn't mean one is not good for the other, it's just a consideration.
(It's not a bad idea to register other top level domains, like .com, .net etc to keep squatters from getting it though, since they're so cheap now) Regionsl top level domains are good since you're service is locally-based. If you're trying to brand for the long run mysite.co.uk is better than mycitycomputerrepairs.co.uk, in my opinion. Those are my overall marketing thoughts, hope it helps! Once you're getting hits, product wins in the long run, and brand is important.
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#5
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Having multiple domains won't help one site get to the top in serps, however it can have other benefits.
1 - You can do better split testing in adwords as have some ads go to one site and others to another site. 2 - It does give you to (or more) bites of the cherry, as you can promote them seperately as long as you are careful about dupe content and you have different page names and urls. 3 - You can test new sections and functions on one site (a minor site) before transferring them to the main site. We have a number of sites (our main one is in the link sig) and they are all different. It gives us great opportunities to test new functionality one one site and then add it to other sites if it works. You mention in the op you have a one page site. I would look at increasing the content of your site to more than one page. |
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