Micro site

hi guys,

What are the worst mistakes you could make with building a micro site?

To many links to your target site? ( is there a max) other stuff?

kind regards

Making it a crappy site....

Having the idea that links from it to your master site will be valuable.... they will have zero value unless the micro site has links of its own from outside of your own network.... if you can get those links then why send them to your microsite? Instead hit the master site with those links for maximum benefit.

You can't manufacture linkjuice. Google was too smart for that trick a long time ago. Focus on making good content to attract links to your main site.

Well I'm in a very hard market to do SEO so all bits help. µwhen making a micro site i have related links what are very rare to find in my activities.

On my micro site i create a buy guide for my activities. sow the content is valuable and related

You can develope a micro site so you could make tests on it without risking of damaging too much your main site.

On the other hand, micro sites are good if you have a very big main web site and a lot of topics to develope.

A micro site is always a web site and you have to spend time, resources, work to develope it. If you have to use it only to put on it some links, you waste your energy. I agree with Egol.
In that case is better working directly on different sections of main web site to have better straight benefits.

Put that content on your main site. Get all of the links to your main site. One site with 1000 links and 100 pages will far out compete five microsites and a master with the same 1000 links and 100 pages.

We spend zero time working on hotdog stand websites. We tried it long ago and learned that a single master site that gets all of the links and all of the content will flatten the hotdog stands.