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  #31  
Old May 8th, 2008, 09:20 PM
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Quote:
Originally Posted by expat
I quote Google:

The only issue was "Short meta descriptions". For what it's worth.....


Ya Google practicing what they preach about SEO:

<html><head><meta http-equiv="content-type" content="text/html; charset=UTF-8"><title>Google</title><style>body,td,a,p,.h{font-family:arial,sans-serif}.h{font-size:20px}.h{color:#3366cc}.q{color:#00c}.ts td{padding:0}.ts{border-collapse:collapse}.lnc:link,.lnc:visited{color:#00 c}.pgtab,.pgtab:hover,.pgtabselected,.pgtabside{te xt-align:center;text-decoration:none;color:#00c;display:block;height:27 px;float:left;overflow:hidden;background:url(/intl/ja/images/productlinktabs.png) no-repeat;padding-top:8px}.pgtab{width:130px;background-position:-274px 0}.pgtab:hover{width:130px;background-position:-144px 0}.pgtabselected{width:144px}.pgtabside{width:3px; background-position:-404px 0}.iconl{overflow:hidden;height:px;width:px;positi on:relative}#gbar{float:left;height:22px;padding-left:2px}.gbh,.gb2 div{border-top:1px solid #c9d7f1;font-size:0;height:0}.gbh{position:absolute;top:24px;wi dth:100%}.gb2 div{margin:5px}#gbi{background:#fff;border:1px solid;border-color:#c9d7f1 #36c #36c #a2bae7;font-size:13px;top:24px;z-index:1000}#guser{padding-bottom:7px !important}#gbar,#guser{font-size:13px;padding-top:1px !important}@media all{.gb1,.gb3{height:22px;margin-right:.73em;vertical-align:top}.gb2 a,.gb2 b{display:block;padding:.2em .5em}}#gbi,.gb2{display:none;position:absolute;wid th:8em}.gb2{z-index:1001}#gbar a{color:#00c}.gb2 a,.gb3 a{text-decoration:none}#gbar .gb2 a:hover{background:#36c;color:#fff;display:block}</style><script>window.google={kEI:"I60jSNv5I5SMgAL5k8TpCw",kEXPI:"17259,17735",kHL:"en"};
function sf(){document.f.q.focus()}
window.clk=function(b,c,d,e,f,g){if(document.image s){var a=encodeURIComponent||escape;(new Image).src="/url?sa=T"+(c?"&oi="+a(c):"")+(d?"&cad="+a(d):"")+"&ct="+a(e)+"&cd="+a(f)+(b?"&url="+a(b.replace(/#.*/,"")).replace(/\+/g,"%2B"):"")+"&ei=I60jSNv5I5SMgAL5k8TpCw"+g}return true};
window.gbar={};(function(){var c=window.gbar,e,g,h;c.qs=function(a){var d=window.encodeURIComponent&&(document.forms[0].q||"").value;if(d)a.href=a.href.replace(/([?&])q=[^&]*|$/,function(f,b){return(b||"&")+"q="+encodeURIComponent(d)})};function l(a,d,f){a.display=h?"none":"block";a.left=d+"px";a.top=f+"px"}c.tg=function(a){var d=0,f=0,b,m=0,n,j=window.navExtra,k,i=document;g=g ||i.getElementById("gbar").getElementsByTagName("span");(a||window.event).cancelBubble=!m;if(!e){e=i.cre ateElement(Array.every||window.createPopup?"iframe":"DIV");e.frameBorder="0";e.scrolling="no";e.src="#";g[7].parentNode.appendChild(e).id="gbi";if(j&&g[7])for(n in j){k=i.createElement("span");k.appendChild(j[n]);g[7].parentNode.insertBefore(k,g[7]).className="gb2"}i.onclick=c.close}while(b=g[++m]){if(f){l(b.style,f+1,d+25);d+=b.firstChild.tagNam e=="DIV"?9:20}if(b.className=="gb3"){do f+=b.offsetLeft;while(b=b.offsetParent)}}e.style.h eight=d+"px";l(e.style,f,24);h=!h};c.close=function(a){h&&c.tg(a)}})();</script></head>

Where's that Meta Description and longer title?

...so you're really saying:

1. Google is a search engine company, not a SEO company...

2. If you need a search engine - getting a SEO to advise you is better

3. Only a search engine will advise you that your site is being negatively impact in performance in their search results of short Meta Descriptions...

And publicly "officially" disclose ttp://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35264

How do I change my site's title and description?

Quote:
While accurate meta descriptions can improve clickthrough, they won't impact your ranking within search results.


... It's also worth noting that "accurate text on the page can create accurate snippets" so the 'jest' of their CTR statement "DOES NOT SAY" Meta Description will improve click through rates "the accuracy of information will"...

...and that's actually is a bit bogus as well... inaccurate listings e.g. SPAM! ...have no problem getting good CTR [it wouldn't be SPAM if it didn't] - they just also get higher back-button use.
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Last edited by fathom : May 8th, 2008 at 09:22 PM.

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  #32  
Old May 8th, 2008, 10:40 PM
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Think of meta description as ad copy rather than as SEO copy. It's purpose is generating click-throughs from your organic search "ad".

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  #33  
Old May 8th, 2008, 10:52 PM
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Quote:
Originally Posted by EReilly
Think of meta description as ad copy rather than as SEO copy. It's purpose is generating click-throughs from your organic search "ad".


don't think of it ... show it

...if it does do that then tangible results should be easy to find... so everyone can provide massive amounts of empirical data... rather than "thinking about what might be true".

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  #34  
Old May 8th, 2008, 11:02 PM
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Quote:
Originally Posted by fathom
don't think of it ... show it

...if it does do that then tangible results should be easy to find... so everyone can provide massive amounts of empirical data... rather than "thinking about what might be true".


However, Google's automatically-generated text may just as effective as ad copy as whatever you write for a meta description. An advantage to the automatically generated one is that it will usually pull in the user's keyword if that appears anywhere on you page. You meta description is less versatile in that way.

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  #35  
Old May 9th, 2008, 12:11 AM
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pro_seo pro_seo is offline
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Quote:
Originally Posted by sharkb8
That's a very interesting technique. So you're saying by using the less used keywords, you're more likely to be ranked?


Yes, because longer a keyword phrase is, lesser is the competition.

Also if you check your analytics keyword report, you will see that a major portion of your traffic came from phrases that you didn't ever image in your wildest dreams. This gives you another hint on what are the terms you should include within your content and in your anchors.

That way you will rank higher for those phrases and get more traffic out of them.
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