Page 2 - Matt Cutts at PubCom

Actually, you CAN get sites to link to you because of your content in ANY industry. It just takes more time, effort and creativity than most people want to spend.

And, as for me giving you "the BULL", I'm not telling you or anyone else how to get links in this thread. I am simply telling you what the head of Google search says Google is looking for, both programmatically and manually. Do with that whatever you choose.

My take away is that writing great articles and getting them "out there", creating valuable tools and promoting them, featuring unique and interesting items, having emotionally charged content thast people either love or hate... all are good ways to generate NATURAL oneway links that are bullet proof through any changes in algo.

I also take Matt at his word and expect that cheap, unearned links will continue to be devalued over time as Google gets better and better at detecting them. Thus, I will optimize my sites and recommend to my clients acconrdingly. If you believe otherwise, you should probably do otherwise.

Gee, let's see...

G tracks links. So if you link from A to B they'd know that. And B to C they'd know that. And C to A they'd know that as well.

What's to miss? otherwise, what's the point of the links in the first place?

how can they track
Your site C is linked to a site I have B
Mt site A is then linked to your site C or even D how do they know they are all linked...Oh yea google is like the wizard of oz all mighty and knowing.

On to "Natural links"
what ecommerce site is going to link a flippin competitor?
is gap going to hand out abercrombie flyers? no

SO if I have a debt site...some other debt site will come surfing along and say WOW i like that site I am going to link to it. NO i dont think so. Makes no sense. Ranking on links makes no sense.

I still say there is more to it than that cause top site for my KW search BUY links and did not get hit

How far does such a pyramid go, really? The point of the web is A links to B, B links to A and C, C probably links to A and B too, but may also link to D, E and F, while F may link to A D and G H K L. Trying to decipher an intent - if there is one - would be impossible and a little silly.

Spotting paid links (footers, sitewides, etc) is super easy, spotting a random link on a random page on a related site. Not quite so easy.

I can imagine it'll get to the point eventually where, unless you have a ton of edu or gov links, it just won't matter at all

I enjoy reading misconceptions like this because it makes me feel like everyone that's on the internet has a website and has the power to link to you at any given time.

Truth is less than 1% of the people that visit your site have the power to link to your site. If you take the 1% of the people that do have a website than probably only 50% of those people know the power of a link and will NOT link to you.

You can say technically only .5% of the total traffic that comes to your site will consider giving you a link and only 25% of that .5% will actually give you one.

.125% isnt a very large number unless you have a huge marketing budget.

A user adding your site as a bookmark is probably alot more powerful than a link nowadays.

BTW: My .2 cents

I said from day one COUNTING LINKS WAS DUMB...way too easy to minipulate google just did not want to listen...LOL

Anyway I ned to re think tonight on how to attack this now

Who said anything about getting othre ecom sites to link to you? Your selling mortgages. You could write articles about the effect of interest rates on the mortgages. There are probably 1,000 sites that would be interested in the article IF it is well written and informative. Done right, you could make a reference to your site as well as some authority sites that aren't competitors in the article. No magic at all. You just produce something of value, send it out to those to whom it would be valuable and they will list it.

OR....

You could offer some type of special to the users of certain sites (a free widget, a white paper, etc.) and those sites will often link to you.

OR...

You could create some type of Mortgage related tool, and you'll get tons of links (see how many people link to DPs tools).

OR... there are probably 100 other ways to EARN links. If you aren't interested in go0ing down that road, great. You should follow whatever strategy makes sense to you, but pretending that it can't be done or that no one does it is silly.

Ok, so i tried figuring this out in another thread and would love your guys' feedback on it....

If many of us have recip links, links pages, etc... What if we disguised our links on the links pages to not appear so much like links pages? Can you bury them in enough content to still have 20+ links per page and not appear to be a links page? Should you instead spread these links out over 100s of pages so that there are only a few per page, alos buried in content? Any other ideas???

that would be great if I did mortgage LOL we dont do that...

Articles yes I agree are great and again how many people will add your article to there page...I know not one debt company will if I send it

What works in one industry does not work for others.

Some industries are regulated and cant do certain things.

SO it is not as easy as you make it

There are millions of MFA sites that are clamouring for content pages. That's a place to go. Actual good article sites (searchwarp and a few others) are great too - and drive traffic as well.

Doesnt have to be a debt company. Newspaper's have Money sections. Newspapers are online. Submit an article to a submission site and see if a publisher picks it up. Most leave the links intact if they use your article. Just hope it's an online publisher that picks it up ;P

I, too, am in the debt industry and have recently begun using articles to help us build BLs. I think it is quite powerful. I submitted an article to about 130 article submission sites and i watched the results in a search for that articles title grow from 50 to 1,000 results. I admit, they didnt all carry resource box with the article (to get the BL) but it definitely grew... fast!

what are some MFA sites? now when you send articles isnt that duplicate content if you send to many place that publish articles?

>>>I submitted an article to about 130 article submission sites<<<

what sites you use jason_sot

IM me if you can thewebgy (AIM)

MFA = mother fu...er...made for adsense sites ;) LOL

You can write unique for each site, but I've never seen a need to. Freelance writers get their stories published in hundreds of newspapers around the country. Same with op-ed columnists. All of those articles are identical. Think the columnist really cares? They get the same notoriety either way. I wouldn't worry so much about duplicate content (let google figure that out) so much as quality of the content you put out there.