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    Low Google organic traffic


    Hi,

    I have a website about a Kung Fu course 6dragonskungfudotcom, it has about 400 (articles / lessons / tutorial) and this is my traffic subdivision:

    <snip>

    I had a lot of other websites and I feel very strange that the organic sources of traffic (Google in particular) represent a so small part of my traffic! In the others it is at least 60%-70%!

    Why? What can I do to change this trend?

    Thanks to all will reply to me.
    Last edited by KernelPanic; Mar 1st, 2018 at 06:01 AM.
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    Th 40% of my visitors are direct and probably they demonstrate that contents are not so bad. I think the problem is SEO related.
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    Are you saying that your traffic from Google is less than from other search engines? Google and Yahoo/Bing SEO are very different and the techniques can actually oppose each other. Some of the successful Yahoo/Bing techniques can cause a loss of ranking in Google.
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    I am not using any specific SE direct technique. I have some proportionally unexpected visits from Bing (but it's a little part). Unfortunately, my post has been censored (there was a pie chart), I am saying that I have something like:

    - 40% of direct visitors
    - 40% of social network visitors
    - 10% of referral sites visitors
    - 10% of Google related visitors
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    Originally Posted by leonida
    I am not using any specific SE direct technique. I have some proportionally unexpected visits from Bing (but it's a little part). Unfortunately, my post has been censored (there was a pie chart), I am saying that I have something like:

    - 40% of direct visitors
    - 40% of social network visitors
    - 10% of referral sites visitors
    - 10% of Google related visitors

    It is really too difficult in forum posts to teach someone SEO. It appears that you need to study basic SEO techniques. I recommend downloading and reading Google's Free SEO Starter Guide.

    Comments on this post

    • Prof.stan agrees
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    Hi Leonida,

    Can I suggest you research or define these issues:

    1. What info do your potential clients want?
    2. How does Google interpret their search intent?
    3. Who are your search competitors?
    4. Who can you replace in the target SERP results?

    1. What info do your potential clients want?

    Is it any of these:
    • learn kung fu
    • kung fu classes
    • kung fu lesson
    • Others?

    One of your problems is all the conflicting and volume overpowering searches that will combine "kung fu" with "Panda", "movies", "music", etc.

    That may indicate your target audiences will need to use longer search queries to cull out these irrelevant results.

    I suggest you run your primary search terms through G search and use its predictive search and related search queries to better define the search queries you need to target.

    Look for relevant search patterns and repetitive words. Eg. I see folk search by:

    • type of kung fu - tiger, northern shaolin, wushu, etc.
    • experience level - beginners, level 1, basics, etc.
    • resource required - online, at home, PDF, video, step by step, exercises, etc.
    • etc.

    You should find your generic search referrals are improved when you build your site navigation around these types of search topics.

    2. How does Google interpret the query search intent?

    This is a critical ranking parameter these days. You may find G selectively activates these algo functions:

    • Is its location algo activated?
    • Is its query deserves freshness activated?

    I see G using the searcher's location as a major parameter for some of these queries, whether the searcher uses a location word in their search terms or not.

    That can present a problem for websites that want to target internationally based searchers. G may make it almost impossible for small, new sites to do this. If this is where you want to go, I suggest you start by targeting one country and milk all the referrals you can for searchers in that location, then devise tactics and content to target searchers in another country, etc.

    If you target "everyone" you may end up with "no one".

    3. Who are your search competitors?
    When you run your search research queries, take note of the sites that frequently crop up in the top 10 to a range of your target queries.

    Check out those sites for special attention. Eg.

    • How do they structure their site navigation?
    • What pages do they include that you don't? Eg. I don't see any About Us, Contact Us, Terms and Conditions pages on your site. (I'd never do any business with a website that does not provide this info. For all we know, you could be a scam website out to steal our credit card details.)
    • What are the titles of its web pages?

    A G "site:" search is a simple way to check this. Eg. Run this G search query: site:kungfu.life/

    Compare its 251 page titles with your own. By comparison, your 420 page titles are somewhere between useless and a waste of time. (Sorry to be so blunt but that is the reality of your situation.)

    4. Who can you replace in the target SERP results?
    What you want to do is decide which top 10 page is the easiest to supplant in the results and work out how/why.

    This is the $64 question where SEOs should earn their money.

    Hopefully in your search market you will be able to carve many more generic referrals without needed to employ professional SEOs.

    My quick assessment of your site suggests your primary problems include:

    • You do not target relevant search queries
    • You do not implement any useful on-page SEO tactics
    • You do not structure your site around relevant search related topics


    Hope this helps point you in the right direction.
    Last edited by JohnAimit; Mar 13th, 2018 at 04:54 AM.
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    Thank you for the complete answer. I will try to follow what you say to see if something changes!

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