Here in the UK I have been spotting this a lot over the last week.
One of my keywords where I ranked quite high for now is bombed with either paid for ads or google+ pages (old local listings) I cant remember the exact number as I type but above the fold it was something like 17 links to paid for or google+ v 2 organic results.
I don't fully understand googles thinking here, they claim they want more accurate results for the user but instead bomb the user with adverts. They need to tread very carefully else people will turn their backs on google in favour of a less heavy advertising search engine. I am not against google making money but if the last week is an indication of what is coming in 2013 I do fear for organic searching in general.
Good SERPS is great, Traffic however is even better