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    Links to authority sites


    Hi there all,

    I was reading on another SEO Forum that links out to authority sites are of benefit to your SERPs positioning, in that if you link to an authority site from your own your site will also benefit from this linking (obviously their site will benefit in the 'usual' ways) - What I was wondering is this - does anyone here know if this is true, and if so how do we find out which sites are authorities in our niches is it just sites with high PR's / high SERP listings or is there some other perhaps less obvious measure of authority?

    Any info on this would be appreciated.

    Also it was suggested that your PR was also increased as a result (I'm sure that this was what was said, although I am skeptical of this part obviously - But if there are any GURU's out there that know different I will bow to their knowledge as I'm just using common sense for this)


    Thanks in advance

    Robin.
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    i have seen linking to authoritive sites give a boost to pagerank in the toolbar, but it is not taken into account in the SERPs.

    toolbar is eye-candy. SERPs are reality.
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    i have noticed .org get higher ranking even when PR is lower...

    this is not tried and tested but i have noticed patterns in .org positions.
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    Lots of post here about this were saying that no special treatment was given to .org compared to other ones.
    I have a .org and it does not seem to get any more credit.
    Disclaimer : My posts on SEO are just from my observations and I do not say it is a true fact... A real fact of life is that, I'm often wrong...
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    Special treatment is not given to .org, .edu, or .gov sites. BUT, by there very nature, often times they are HUGE sites.

    Size does matter!

    This is why your can see forums come up for searches just because the text and possibly a link or two can be found there.

    example: search for weber BBQs on Google. The number 2 position is an SEO forum.
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    Originally Posted by jjkebab
    i have seen linking to authoritive sites give a boost to pagerank in the toolbar, but it is not taken into account in the SERPs.

    toolbar is eye-candy. SERPs are reality.
    So the toolbar is just eye-candy, never thought of it like that.

    I was under the impression that the Algo that calculated PR (which is displayed in the toolbar) was used as one of many of the components that goes to make up the SERP positionings, and would therefore be more than just eye-candy.

    My Bad - I must be behind the times on this now...


    Anyone else have thoughts on this?

    R.
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    number and relevancy of links and therefore PR are important in ranking a page.

    but what you see in the toolbar is highly inacurate
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    A PR6 page can be the result of one link from a PR7 page OR the result of 1000s of links.

    A PR6 page with one Backlink will have very poor placement in the serps for a competitve keyword.

    That is why it is a poor indicator.

    The way to see your backlinks is by doing a search in Google for link:www.domain.com
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    question: if you have a PR of 6, how many pages are linking to your site?

    answer: only google knows, but they're happy to tell you it has a PR of 6, whether the PR is actually 6.1 or 6.9.
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    Originally Posted by jjkebab
    number and relevancy of links and therefore PR are important in ranking a page.
    I hope my question is in the right place, but I've so often read about the "Outgoing Link Ratio". I know, that's the ratio between external and internal links, but how high should this ratio be? To be specific: when my site has 23 internal links how many external should it have?

    And about linking to an authority: does it matter where on the page this link is or has it to be at a special place (i.e. footer)?
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    i have never seen any evidence of an optimal ratio, so I don't think I will speculate.

    The only damaging linking I have seen is where your site links out considerably more than internal and external sites linking to you (i.e. link farms)
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    Originally Posted by jjkebab
    i have never seen any evidence of an optimal ratio, so I don't think I will speculate.

    The only damaging linking I have seen is where your site links out considerably more than internal and external sites linking to you (i.e. link farms)
    There must be more to it than that? I would expect dmoz has more outbounds than in? I can think of a number of other legitimate directories that I'm sure link out more than in and I don't see them getting penalized?

    Or does having content as well as links make the difference?

    Regards, S
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    Linking to authority sites increases your hub rating:

    http://dev.panopticsearch.com/connectivity-review.html
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    Yes it does, but does your hub rating improve your rankings?

    It all seems a bit circular to me:
    hub = page that links to lots of pages, particularly authority pages
    authority = page that gets linked to from lots of pages, particularly hubs.
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    Originally Posted by john alphaone
    Yes it does, but does your hub rating improve your rankings?

    It all seems a bit circular to me:
    hub = page that links to lots of pages, particularly authority pages
    authority = page that gets linked to from lots of pages, particularly hubs.
    I'm currently reading just about every single research paper I can find on search engines and a lot of them cover this - so I'll post a summary when I get through them.

    In the meantime it seems that some favour modelling academia where an authoritive paper/book will be cited by many other works and equally will cite a huge number of related/prior works.

    Regards, S
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