I am going through competitor websites to view who is linking to them and any opportunities our company might be missing for SEO purposes. I am confused by the myriad of columns though and what they mean. The columns they have are:
Link type - no description
PR - no description
OBL - no description
MOBL - Modified link count. Devalues mutliple occurences of the same domain.
STR - In other words, link strength. Provides inverse relationship between page rank and outbound links.
mozrank - link's popularity rank
SEOmoz page authority - 100 point predicitve score of the pages ranking potential.
SEOmoz domain authority - 100 point predicitve score of the domain's ranking potential.
I really don't know what any of these mean or which are the most helpful to find out the best links for SEO purposes. Can someone please help? Any help would be greatly appreciated.