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    keyword research


    When I use the overture keyword tool, are the results nationwide or worldwide?

    I have heard that I can tripple the overture results to get a rough estimate on total searches on the big 3. Is this true?
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    Try this: http://www.digitalpoint.com/tools/suggestion/

    Um, no. At least I don't think so. I have a pretty good formula for figuring out total searches. But get used to the digitalpoint tool first. Wordtracker is cool. And read the differences - it's important.
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    I like to extrapolate adwords estimated click data. It seems to work out better than overture's inflated numbers.

    1339 people searched for motorola contractor directory mail application employee list services user in September? REALLY?!

    >.>
    <.<
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    That's why I said to read the differences. Overture is way inflated. That's part of why my formula works - it adjusts for nonsence.

    46.2((.351 * Overture) + (.01 * WordTracker))

    It's not perfect, but it's close.
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    That turns DP's O+WT data into a month yeah?
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    Actually, day.
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    Originally Posted by MobyKnows
    I like to extrapolate adwords estimated click data. It seems to work out better than overture's inflated numbers.

    1339 people searched for motorola contractor directory mail application employee list services user in September? REALLY?!

    >.>
    <.<
    Well, based on how Overture counts and totals searches. Based on their oddball logic, 1339 searches did take place for motorola contractor directory mail application employee list services user in Sept.

    It takes the number of times each of those individual words were searched, adds it up, and gives you that number for that string. The results, 1000's will search for off-the-wall keyword phrases when in reality, 1000's of people searched for the terms WITHIN that off-the-wall keyword phrase.

    This why I use Overture for small (1-2 words in the phrase max) kw's counts. WordTracker is better, overall.

    Also, don't forget to look at your own site's stats to see what people are searching when they find your site. It can help you see what to target.

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    • rmccarley agrees : Good explanation.
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    how about the results, are they national or global?
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    Originally Posted by jacobmin
    how about the results, are they national or global?
    I believe they are global, but I could be wrong. Overture, I think, pulls from Yahoo, but I don't know that for sure. I checked around and discovered Y doesn't reveal how their tool works (http://searchmarketing.yahoo.com/rc/srch/). Must be they are hiding something? Hmmmm....
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    Originally Posted by jrothra
    It takes the number of times each of those individual words were searched, adds it up, and gives you that number for that string. The results, 1000's will search for off-the-wall keyword phrases when in reality, 1000's of people searched for the terms WITHIN that off-the-wall keyword phrase.
    Perhaps I am misunderstanding you. Motorola was searched 376680 times according to Overture...so wouldn't this go against what you said?

    IMO, These terms are a result of spammers making pages about them and using their obnoxious tools to spam search it...for some reason.

    http://search.yahoo.com/search?p=%22motorola+contractor+directory+mail+app lication+employee+list+services+user%22&fr=FP-tab-web-t&toggle=1&cop=&ei=UTF-8
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    Originally Posted by rmccarley
    Try this: http://www.digitalpoint.com/tools/suggestion/

    Um, no. At least I don't think so. I have a pretty good formula for figuring out total searches. But get used to the digitalpoint tool first. Wordtracker is cool. And read the differences - it's important.
    Thanxs rmccarley great tool for filtering our local results.
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    As i know WT is using the Dogpile and Metacrawler data and Overture uses the MSN/Yahoo to calculate the searches per month. - if am wrong please correct me...

    It is worth being realistic about keyword choices. Keywords with up to 100,000 pages indexed Google or Yahoo! should be fairly easy to rank for with some basic search engine optimization. Up to a million pages and a high ranking will require inbound links coupled with relevant anchor text along with factors directly under the website owner's control: site structure, on-page optimizations, content and page count. Above a million indexed pages and any ranking in results pages gets exponentially more difficult and may well be beyond the resources of a small website. You can think of keywords as mountains. It may be more worthwhile to climb a large number of smaller mountains than try to scale Everest as your first choice and fail... in the beginning

    hope this will help you....
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    Actually quantity of competition isn't nearly as important as quality of competition. Use G's allin searches to see how many competitors have actually optimized for your KWs.
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    Originally Posted by rmccarley
    Actually quantity of competition isn't nearly as important as quality of competition. Use G's allin searches to see how many competitors have actually optimized for your KWs.
    He rmccarley, that's something i want to know, what do you mean with "G's allin searches"?
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