I'm new to the forum and to SEO but have been chatting to and emailing a few SEO experts. We have a situation where we are not actually selling anything direct to website visitors. We are asking them to become free subscribers to our online magazine or within the magazine to click on various adverts from which we get a CPC return.
What this means (stating the obvious!) is that we need to be careful that the costs of SEO do not exceed the return through visitors clicking on adverts. What I don't understand is why it's not possible for SEO experts to be able to give even the vaguest estimate of numbers of visitors if we optimize everything effectively. Or to say that we won't to be able to reach our desired number of visitors - 200,000 a month within 6 months through SEO.
My knowledge of SEO is imperfect but in the sector in which we are operating, namely European Travel, if I look at possible relevant keywords in the Google adword tool and combine that with the use of a keyword difficulty tool if becomes very difficult to find any keywords with a significant number of global searches where the keyword difficulty percentage is less than 60%, If we are working on the basis of say two keywords per page (is that right?) and have say 30 pages of excellent content, increasing by 15 pages each month then is it feasible for an SEO agency to achieve our objective of 200,000 visitors at a reasonable cost? Alternatively is it feasible to get an SEO agency to do the on-site optimisation and a portion of the off-site optimisation supplemented by something like SEOMOZ?