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    Keyword Density - subpage Question


    If A website is targeting a keyword, should that keyword be the most dense keyword for other subpages?

    I other words, If I am targeting "Casino Bonuses" - and I have that keyword as the most dense keyword for my index page. - Then should the other subpages in the site have keywords that are more dense, or should they have "casino bonuses" as the most dense keyword, and then have sub-keywords such as "Online Bonuses," etc. ?

    I may not be making this as clear as I wish, but can anyone give me some insight on sub-page and sub-keyword density strategies.

    Scott Fish
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    Originally Posted by scottfish
    If A website is targeting a keyword, should that keyword be the most dense keyword for other subpages?

    I other words, If I am targeting "Casino Bonuses" - and I have that keyword as the most dense keyword for my index page. - Then should the other subpages in the site have keywords that are more dense, or should they have "casino bonuses" as the most dense keyword, and then have sub-keywords such as "Online Bonuses," etc. ?

    I may not be making this as clear as I wish, but can anyone give me some insight on sub-page and sub-keyword density strategies.

    Scott Fish
    Not really it's better to vary you sub pages otherwise it will start to look unnatural if every page has exactly the same dominant keyword phrase and you will be penalized. Think of lots of related keywords and produce sub pages that focus on those words. This has the added benefit that searchers who maybe won't use your main keyword still find your site.
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    Originally Posted by Andy1664
    Not really it's better to vary you sub pages otherwise it will start to look unnatural if every page has exactly the same dominant keyword phrase...

    Ok, so taking this question further....
    My main keyword, where should it rank in the keyword density of these other subpages? ....top 3, top 5 or does it matter?

    Scott Fish
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    Question Anybody Know..


    Hi all,
    I'd like to know too. re:
    Ok, so taking this question further....
    My main keyword, where should it rank in the keyword density of these other subpages? ....top 3, top 5 or does it matter?

    Scott Fish
    Anybody know for sure??
    RGPHNX
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    Originally Posted by scottfish
    Ok, so taking this question further....
    My main keyword, where should it rank in the keyword density of these other subpages? ....top 3, top 5 or does it matter?

    Scott Fish
    If you are focussing on the keyword density of your main keyword on all of the pages that point to the target page you are spending WAY to much time concerned with keyword density and not enough focuses on backlinks and anchor text. The keyword densit of the page you are targeting has some impact on the SERPs, but the effect of 3% vs. 4% or 5% vs. 6% is generally very small. The effect of keyword density of the pages pointing to that page is even smaller, if existent at all. Inbound links coming from related pages (meaning the keyword is on them somewhere and related words as well) are preferable to non related, but exact keyword densities -- don't worry about them.

    This time will be MUCH better used focusing on getting more backlinks and planning your backlink anchor text strategy. Those factors have a lot more weight then the KW density of pages pointing to you.

    "Live never to be ashamed of what is written about you. Even if what is written is not true" -- Richard Bach

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    Good point. I agree.
    I'm just curious still how a site(one of mine ) with over 400 pages should structure its keywords on subpages in relation to the main keywords
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    Originally Posted by scottfish
    Good point. I agree.
    I'm just curious still how a site(one of mine ) with over 400 pages should structure its keywords on subpages in relation to the main keywords
    Mother page 5% on "one" keyword only. The closest siblings (witch are your main nav bar pages ) 1 - 2% on one keyword only, 3rd level pages, aprox 1%, Title of each page should be different. If every page has 5% on mother keyword....look out.


    It is like a family. Everyone has the same last name but all have distinct personalities. So should your pages.
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    Is keyword density a good measurement? Why?

    Are search engines actively using keyword density to rank websites?

    There are very good answers to these question on this board, but the subject continually arises. Maybe I'm just in a bad mood because my flight to Toronto for the conference was delayed
    CEO & Co-founder of SEOmoz
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    Originally Posted by randfish
    Is keyword density a good measurement? Why?

    Are search engines actively using keyword density to rank websites?

    There are very good answers to these question on this board, but the subject continually arises. Maybe I'm just in a bad mood because my flight to Toronto for the conference was delayed
    I hate delays. Sounds like a need for a cold beer to me. Can you get Guiness beer in Toronto?

    As far as KWD....well, not really. He needed a starting point.

    You would think I'm nuts because I go with a keyword count. No less than 33 counts of the same word on Index while keeping my % to less than 5.

    I know it's dorky. I need a drink.
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    The importance for keywords lies for me when I am creating a structured webpage with specific pages targeting specific keywords. All this, while trying to go after 2-3 broader keywords.

    I guess I look at keyword density as a guide to show me which of my pages - based on content should be targeting sub-keywords.

    I just got a drink!

    Scott Fish
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    I never stress about keyword density, just keep writting more and more related content and write it in a natural way that the reader will enjoy reading. Going for keyword density is like aiming for a moving goalpost, lets say you discover the Google loves 3.4543% for your main keyword in the body text (unlikely) however as soon as Google discover 1000 sites all with the magic 3.4543% density they'll change the algo. Quality content with regular updates is the key not the density.

    Comments on this post

    • faremax agrees : Excellent advise. Keep your pages lookking natural and attractive to your customers and FORGET about density!
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    Originally Posted by Andy1664
    I never stress about keyword density, just keep writting more and more related content and write it in a natural way that the reader will enjoy reading. Going for keyword density is like aiming for a moving goalpost, lets say you discover the Google loves 3.4543% for your main keyword in the body text (unlikely) however as soon as Google discover 1000 sites all with the magic 3.4543% density they'll change the algo. Quality content with regular updates is the key not the density.
    That's why it is good to have a fluid index page. In today's competitive world 3.4543% and 5% is the difference between 2nd and 8th place, unless you have 15,000 back-links.

    Home pages should be given easy access for minor tweak's to stay in the keyword zone.
    Last edited by bigdoug; May 4th, 2005 at 09:24 AM.
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    Originally Posted by bigdoug
    That's why it is good to have a fluid index page. In today's competitive world 3.4543% and 5% is the difference between 2nd and 8th place, unless you have 15,000 back-links.

    Home pages should be given easy access for minor tweak's to stay in the keyword zone.
    The problem I find though is if you concentrate on keyword density and tweak the home page often changing the density, it's hard to define how long you should wait to see if it worked. If you wait a month you may go up, but was that the result of new BLs or a page rank increase, it's very hard to define exactly which factor resulted in the gain.

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