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Is double opt-in mandatory?
I'm about to send out a newsletter to users who have checked off a "subcribe to newsletter" button on my site when submitting a question. I'm looking at using phpList to create this.
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Quote:
Originally Posted by Dr.Marie
I'm about to send out a newsletter to users who have checked off a "subcribe to newsletter" button on my site when submitting a question. I'm looking at using phpList to create this.
Is it mandatory to include a double opt in?
Quote:
If your email list isn't opt-in or double opt-in ("prior affirmative consent"), include a clear notice that states the email is an advertisement or solicitation in commercial messages (section 5(a)(5)(A)(i)). If your list is opt-in or double opt-in, you're exempt from this provision.
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