I have been trying to research making individual pages for the counties my business covers, roughly 5 pages. I have "competition" that is located on the other side of the country that has pages set up for every town in the country. I know this is generally frowned upon.

What would I have to do with the 5 pages that I want to make to ensure they do not get penalized? They would have different content, pictures, videos, etc, and a list of towns in that county.

Thanks in advance.