New here - well sort of (had an account a few years ago but cannot access it as password reset form didn't work)
Just interested on peoples thoughts regarding reciprocal linking versus links for decent content.
I produce decent content for my niche (got some decent links but don't think Google sees them as they are behind Moodle log-ins! ) but it's not really the niche where people would go 'WOW thats great I'll link to it / share it, so links can be hard to come by.
Most of my competitors are engaged in reciprocal linking and I just cannot hope to get the quantity of links that they seem to acquire (even if my content started attracting links I very much doubt it would keep up with what others acquire).
If you look at someone like Rand Fishkin (just an example) content is king etc, but people will hang on everything he says, re-tweet thousands of times as thats the niche he operates in and everybody who reads his stuff are online and social media savvy and will quite often share!
I am doing anything wrong do you think or should i just go down the route of my competitors and start churning out reciprocal links?! (I don't really want to do that).